From Shakers, house of freeworking, we're looking for a strategic and analytical Product Marketing Manager, with proven experience in competitive analysis and mystery shopping, to help our client sharpen and positioning in the B2B SaaS space. This is a brand-new role in the team, and you’ll own it from start to finish—from market research to messaging to building battle cards and sales materials.
️ You must be a Mystery Shopping specialist
You’ll act as a potential customer and attend competitor demos to extract insights into positioning, messaging, and onboarding experience. We’re looking for someone confident and proactive in this type of research.
What you’ll do
* Lead deep competitive research and mystery shopping activities
* Build and maintain battle cards and competitor matrices for Sales & Marketing
* Conduct win/loss interviews with prospects and clients
* Continuously update and refine our core messaging and positioning
* Turn insights into structured, clear documentation and recommendations
What we’re looking for
* Proven experience in Product Marketing or Competitive Intelligence
* Specialist in Mystery Shopping as a research methodology
* Strong in competitive analysis, sales enablement, and market research
* Structured, organized, and autonomous—you can own projects end-to-end
* Familiar with tools like Notion, Slack, Google Meet
* Fluent in English and Italian
* Experience in B2B SaaS is required
* Bonus: background in the hospitality/hotel sector
Project details
* Freelance contract for 3 months
* 80 hours/month
* Fully remote – minimum 4h overlap with EU time zone
* High-impact role with real ownership and visibility
* Flexible and async-friendly work culture
If you think you fit the role - apply directly! :)