Trade Marketeer Food Service
Location: Remote, Italy
Type: Full-time
Posted: 24 Days Ago
Requisition ID: Req-257990
As a Trade Marketeer in Italy, you are responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the assigned country.
You will play a pivotal role among Core EMEA Marketing and local Sales teams, helping both sides stay aligned on key priorities.
Deep understanding of business and route to market strategies is required to support both pull and push initiatives.
What do you do?
* Ensure the consistent deployment and execution of EMEA marketing campaigns and initiatives.
* Deploy local campaigns in line with EMEA marketing guidelines.
* Contribute to improving the effectiveness of all sales funnel steps to generate qualified leads.
* Enable and equip the sales team to practice consultative selling, making them preferred partners to customers.
* In collaboration with the Marketing Manager and Country Sales Manager, build and implement pull and push trade marketing plans and activations in Italy.
* Contribute to the long-term route to market strategy and develop initiatives in focus segments.
* Ensure aligned timing of launches and campaigns with customers and sales teams.
* Support the marketing team and the Country Sales Manager in developing the country’s annual operating plan.
* Identify opportunities to enhance customer engagement across regions.
* Stay updated on market trends, industry standards, and competitor activities.
What do you bring?
* At least a bachelor's degree in Marketing, Marketing Communication, or Category Management.
* 3-5 years of marketing experience in the foodservice sector within Italy; FMCG experience is a plus.
* Understanding of channels and customer needs.
* Comfort handling matrix organizations with strong negotiation skills.
* Fluency in English; knowledge of other European languages is beneficial.
* Strong communication skills.
* Willingness to travel within Italy and to the Netherlands; flexibility is essential.
We offer a challenging role in a dynamic, growing organization in the food industry. We encourage growth aligned with our core values: Integrity, Teamwork, Inclusion, Drive for Results, and Empowerment. At Lamb Weston EMEA, when we see a potato, we see opportunities. What opportunities do you see?
About Us
We value ambition, initiative, innovation, and collaboration—both internationally and within our supply chain. We are committed to sustainability and social responsibility, reflecting in our products and practices.
We seek team players passionate about their work, responsible for sustainable growth, and eager to contribute to a better environment and society. We believe in the growth of our company and our employees.
Join us and see the opportunities in every potato!
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