At Sony Music Entertainment, we work every day to bring music, content, our artists’ stories and podcasts to the right people, at the right time.
To achieve this, digital advertising is a key strategic lever.
We are looking for a passionate digital media, data and performance‑driven apprentice who is eager to contribute hands‑on to the management and optimization of our ADV and podcast campaigns.
What you’ll do:
* Plan and activate digital campaigns on Spotify (Marquee, Showcase, Audio / Video / Display Ads) and TikTok (Ad Credit), ensuring correct setup and go‑live of all assets and campaigns
* Monitor and optimize campaign performance, with the goal of maximizing visibility, engagement and ROI through continuous target refinement
* Manage budgets operationally, with close control over the monthly delivery of Spotify / TikTok Ad Credit campaigns and campaigns dedicated to the Filtr brand
* Handle administrative activities and billing cycles, including the creation and tracking of Purchase Orders (POs) related to digital advertising activities across major platforms (Meta, TikTok, Google, Spotify, etc.)
* Reporting: analyze and produce periodic reports on campaign performance and the effectiveness of ADV investments
* Optimize tracking and data collection through the creation and management of dynamic links (Pre‑save and Multilink) to improve conversion tracking and retargeting activities
* Activate and manage podcast campaigns, from strategic planning to technical setup of direct campaigns (pre / mid / post roll) via the Megaphone platform
* Oversee programmatic activities managed by external partners (Spotify Audience Network, YouTube AdSense), ensuring alignment with campaign objectives
* Define and continuously refine listening targets by monitoring KPIs to increase content reach and engagement
* Analyze and report on podcast performance, both organic and paid
Who you are:
* You hold a University degree in Marketing/Communications/Economics
* You have a genuine passion for music
* You have strong confidence with data and Excel, including pivot tables and logical formulas for analysis and reporting
* You have basic knowledge of digital advertising, including how major platforms work (Meta, Google, TikTok, Spotify)
* You have basic understanding of tracking fundamentals, such as pixels, UTM parameters and dynamic links (pre‑save / multilink), aimed at optimizing retargeting strategies
* You speak and write English fluently
* [Nice to have]: Meta Blueprint, Google Ads or Spotify Advertising certifications. Knowledge of data visualization tools, especially Power BI.
What we give you:
* You join a vibrant global community with the opportunity to channel your passion every day
* A modern office environment designed for you, empowering you to bring your best
* Investment in your professional growth and development enabling you to thrive in our vibrant community
* The space to accelerate progress, positively disrupt and create what happens next
* We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.