On Running Company
About On Running
Facebook Ads Manager / Specialist (Part-Time, Remote)
About On Running
At On Running, we believe that running can change the way the world moves — and we’re here to revolutionize that experience. Founded in Switzerland, our mission is simple yet powerful: to ignite the human spirit through movement.
From our signature CloudTec® cushioning technology to our commitment to innovation and sustainability, On is built on performance, precision, and passion. Our community of athletes, creators, and dreamers share one vision — to push boundaries, challenge conventions, and build a world where performance and purpose move together.
As we expand our global digital footprint, we’re looking for a skilled Facebook Ads Manager / Specialist to join our remote team and help bring the On experience to runners, explorers, and visionaries around the world.
Why This Role Matters
The Facebook Ads Manager / Specialist will play a key role in shaping how people experience On’s story online. Beyond performance marketing, this role is about creating meaningful digital moments — reaching the right audiences, inspiring engagement, and turning awareness into long-term loyalty.
You’ll be responsible for driving growth through data-driven advertising strategies while maintaining On’s commitment to premium storytelling and brand authenticity. Every campaign you craft will help someone, somewhere, take their next step — faster, lighter, and freer.
Key Responsibilities
* Strategically plan, execute, and optimize Facebook and Instagram ad campaigns across multiple markets to meet acquisition, engagement, and conversion goals.
* Develop audience segmentation and retargeting strategies to improve performance and relevance.
* Collaborate with creative and content teams to ensure ads reflect the brand’s visual identity and tone of voice.
* Analyze campaign performance metrics to identify opportunities for optimization and growth.
* Create weekly and monthly performance reports with insights and strategic recommendations.
* Conduct A/B testing for creatives, copy, placements, and bidding strategies.
* Stay current with Meta’s policies, algorithm changes, and best practices in digital advertising.
* Manage budgets responsibly to ensure efficiency, profitability, and consistent scaling.
Required Skills & Qualifications
* Proven experience managing and optimizing Facebook Ads (Meta Business Suite).
* Deep understanding of CPC, CPA, ROAS, CTR, and funnel optimization principles.
* Strong analytical skills and the ability to interpret data into actionable insights.
* Proficiency with Pixel setup, Conversion API, and performance tracking tools.
* Excellent communication, organization, and time management skills.
* Self-motivated, proactive, and dependable in a remote work environment.
* Fluent in English (written and spoken).
Preferred Experience
* Experience in e-commerce, sportswear, or performance-driven lifestyle brands.
* Familiarity with Shopify, GA4, or creative testing methodologies.
* Understanding of consumer behavior and ad psychology.
* Experience working with international or cross-functional teams.
What We Offer
* Part‑time, fully remote role — work flexibly while contributing to a world‑class performance brand.
* Opportunity to collaborate with a passionate, forward‑thinking global marketing team.
* Exposure to cutting‑edge digital marketing practices and global ad operations.
* A culture that values trust, creativity, and long‑term collaboration.
* Continuous learning and professional development opportunities.
* A purpose‑driven company that believes in sustainability, balance, and authenticity.
Working Culture at On
At On, we don’t just work — we move together. Our culture celebrates innovation, integrity, and inspiration. We believe in empowering individuals to take ownership, bring bold ideas to life, and make measurable impact.
You’ll be joining a team that values growth over routine, collaboration over competition, and freedom over rigidity. Every member is trusted to lead with initiative, creativity, and excellence — no matter where they are in the world.
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