Experteer OverviewIn this role, you help large advertisers maximize impact by integrating online media expertise with advanced measurement. You work within Google's Large Customer Sales team to build solid data foundations and apply modern measurement approaches. You'll drive frameworks like attribution, incrementality, and marketing mix modeling to turn insights into action. This is a high-impact, strategic role at the intersection of sales, data, and advertising technology.Retribuzione / BenefitsConsult with advertisers and agency partners to understand measurement goals and map them to Google measurement productsDevelop and activate measurement strategies including data foundations, incrementality experiments, marketing mix modeling, full funnel measurement, and attributionDefine and execute incrementality experiments using platform methods or open source approaches (e.g., causal impact)Drive adoption of high-quality marketing mix models (MMMs) with clients in Italy, including improving data input to MMMs and advising on design and resultsPartner with Sales teams to drive adoption of measurement solutions and advise advertiser stakeholders on learnings and actionsResponsabilitàBachelor degree or equivalent practical experience2 years of experience in digital media, sales, marketing, or product rolesExperience working with digital organizationsExperience evaluating, recommending, and customizing media measurement frameworksFluent English and Italian
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