Who We Are
Always Friday is an AI-powered marketplace that makes booking, managing, and loving corporate retreats effortless.
Already trusted by top companies in Italy, we’re now entering our next phase of expansion.
We’re a small but hungry team - and we’re looking for someone who wants to build with us, not just work for us.
Who We’re Looking For
We’re shifting from an outbound-heavy approach to building our first real inbound growth engine and we’re looking for someone to lead that transformation. This role is about building a predictable pipeline by setting a sharp positioning, crafting a compelling narrative, and activating the right channels.
In the first few months, your focus will be on conducting in-depth research, gathering customer insights, and testing messaging and value propositions. The goal is to identify a positioning that resonates, converts, and gets us to product-market fit quickly. From there, you'll scale the engine, content, SEO, paid, and partnerships with speed and clarity.
Compiti
You will:
* Design positioning & messaging, nail our UVP, tone of voice, and ensure every touch-point reflects them.
* Build inbound from 0 → 1 – design and validate the first inbound plays (content, SEO, paid, PR, partnerships), launch rapid tests, scale what proves ROI.
* Own growth experiments, set hypotheses, run sprints, measure impact, iterate fast.
* Upgrade commercial collaterals, refresh website, decks, and landings so the story converts.
* Orchestrate specialists, brief, select, and manage freelancers/agencies to go deep where needed.
* Report what matters, keep CAC, conversion, and pipeline health crystal-clear for the team.
* Be measured on 2 KPIs: drive qualified traffic; convert the traffic (leads) into opportunities.
Success = a crisp positioning the market remembers and an inbound engine that brings qualified leads on autopilot.
Requisiti
Requirements
* 3–5 years in B2B SaaS or marketplace (preferably) marketing/growth, where you personally built channels from scratch.
* Proven chops in positioning/Go-to-Market projects and inbound playbooks.
* Hands-on with SEO, content, Google & Meta Ads—and you know when to outsource for depth.
* Data-driven: attribution models, GA4/Amplitude, funnel & cohort analysis are daily tools.
* Bias for action & ownership: rapid testing, no waiting for permission, full accountability on numbers.
* Comfortable being regularly on-site in Milano with generous remote-days flexibility.
Vantaggi
What We Offer
* Real ownership: you’ll define the strategy, run the experiments, and own the results. Full autonomy, full accountability.
* Lean, ambitious team: you’ll work with a crew of people who genuinely care and trust each other. Direct access to founders and zero politics.
* A place to do your best work: just a clear mission, lots of freedom, and all the possibilities to make an impact.
Compensation Plan
* RAL 50K-65K
* Stock options
* Remote working days policy
* Buoni pasto (meal vouchers)
#J-18808-Ljbffr