Pubblicato il Pubblicato 11h fa
Mansioni della posizione
We are CupidoDesign, an established and growing ecommerce brand in the home decor and design space.
We are looking for an experienced B2B strategy consultant to help us build the full structure of our B2B channel from the ground up.
Our goal is to create a clear, scalable and professional B2B system for interior designers, architects, hotels, restaurants, offices, concept stores and other business clients interested in our products.
This is a temporary consulting project, ideal for someone who has already built or scaled B2B channels for ecommerce, decor, design, furniture, lifestyle or premium consumer brands.
What we need help with
We are looking for someone who can define:
- B2B positioning and offer structure
- Ideal B2B customer segments
- Wholesale, trade or professional pricing logic
- Lead generation strategy
- B2B landing page structure
- B2B sign-up form and qualification process
- CRM and email flow logic
- Outreach strategy
- Sales process and pipeline structure
- Key tools, workflows and KPIs
- A clear roadmap for implementation
Deliverables
At the end of the project, we expect:
- A full B2B strategy document
- A recommended operational structure
- A lead generation and nurturing plan
- A sales pipeline framework
- Suggested automations and tools
- A practical implementation roadmap
Ideal candidate
You are a good fit if you have experience with:
- B2B ecommerce strategy
- Wholesale or trade programs
- Home decor, interior design, furniture or lifestyle brands
- CRM, email marketing and lead nurturing
- Sales funnel strategy
- Ecommerce growth
To apply
Please include:
- Examples of B2B strategies or programs you have worked on
- Your experience with ecommerce brands
- How you would approach building a B2B channel for a decor and design brand
- Your estimated timeline for the strategy phase
B2B Strategy Consultant — Screening Questions
- Please start your application with the word “CUPIDO” so we know you read the full job post.
- Have you ever built a B2B, wholesale, trade or professional program for an ecommerce brand from scratch? Please describe one specific example.
- What were the main customer segments in that project? For example: interior designers, retailers, hospitality, architects, agencies, etc.
- If you had to build a B2B channel for a home decor/design ecommerce brand, what would be the first 5 things you would define?
- How would you structure the B2B offer: wholesale pricing, trade discount, custom quotes, volume discounts or tiered pricing? Please explain your logic.
- What information would you collect in a B2B application form to properly qualify leads?
- What tools would you recommend for managing the B2B pipeline and why?
- How would you design the B2B funnel from first contact to first order? Please describe the main steps.
- What KPIs would you track to understand if the B2B channel is working?
- What mistakes should we avoid when launching a B2B channel for a DTC ecommerce brand?
- What would your final deliverable include at the end of the consulting project?
- What would you need from us in the first week to do this job properly?
- What would be your first concrete deliverable after 7 days?
- Please share one relevant project, case study or example that is closest to what we need. Do not send a generic portfolio.
