For our Etinet brand we are looking for a SEO/SEM & Marketing Specialist to join our team. Key responsibilities The resource will deal with projects and clients in close collaboration with the SEO team, and will have to independently manage the activities aimed at optimizing the websites of our clients, performing the following tasks: - Technical optimisation of sites - Ability to write SEO-oriented text content - Analysis and reporting - Customer relationship management Required skills, competencies, and experience Requistions - At least 2 years' experience in a similar position - Basic HTML knowledge (understand code by reading it and be able to make basic changes) - Knowledge of Google Suite and Office package - Use of and familiarity with the main Google tools: Analytics, Merchant Center, Search Console, Tag Manager and Looker Studio - Familiarity with the use of CMSs such as Wordpress - Excellent theoretical knowledge of search engine dynamics (spider operation, ranking factors) - Excellent knowledge of the main tools to be used in SEO activities: Google Search Console, Google Tag Manager, Screaming Frog, Semrush, Majestic SEO, GA4, etc. - Excellent communication and writing skills in Italian - Fluency in English Other skills - Attention to details and data analysis - Willingness to work in a team and share knowledge - Excellent organizational skills, autonomy and precision - Ability to relate directly with customers - Ability to understand and implement customer feedback Passion for digital and continuous updating - Google certifications