The Market Intelligence Expert will be responsible for building and leading a structured market‑reading capability. They will integrate insights from internal and external sources (Kantar brand tracking, market trends, media data, MMM outputs) to support strategic decisions on media investments, positioning, and communication.
Verifichi qui sotto se possiede i requisiti per questa opportunità e, in tal caso, invii la sua candidatura il prima possibile.
The role serves as a bridge between Brand, Marketing, Media, and Communication teams, with the goal of bringing an integrated, data‑driven perspective into the business.
Seniority
Mid‑Senior (5–7 years of experience) in one of the following areas:
Market research (agencies or client-side)
Media/brand analytics
Marketing science / consumer insights
Digital analytics or business intelligence with a strong consumer orientation
Key Responsibilities
Trend & Market Monitoring
Monitor category trends, competitive landscape, promotional activities, and media pressure
Analyze growth drivers, competitive dynamics, and emerging weak signals
Share of Voice & Share of Market
Analyze and interpret SOV/SOM and their relationship over time
Identify competitive gaps and investment opportunities
Contribute to defining benchmarks and communication effectiveness KPIs
Research & Insight (Quantitative, Qualitative, DIY)
Maintain interactive dashboards and structured datafiles for marketing and business stakeholders
Develop insights by integrating primary research with secondary data
Analyze choice drivers, barriers to switching, and conversion levers among prospects
Support the definition of value proposition and key messages for acquisition targets
Bridge Between Brand and Media
Translate concepts of saliency, equity, and brand power into concrete implications for media planning
Interpret brand tracking frameworks and integrate them into communication strategy
Support alignment between brand insights and media planning
Audience Strategy & Campaign Insights
Support the adaptation of campaign concepts across audiences
Use behavioral and attitudinal insights to optimize messaging and touchpoints
Support to Marketing Mix Modeling (MMM)
Read and interpret MMM outputs
Enrich the model with category, brand, and consumer behavior insights
Translate complex models into clear and actionable recommendations
Required Technical Skills
Statistics & Analysis
Strong knowledge of descriptive and inferential statistics (t‑test, ANOVA, chi‑square)
Ability to assess sample robustness, bias, and data quality
Multivariate Analysis & Modeling
Knowledge and use of:
Factor analysis
Cluster analysis and segmentation
Linear/logistic regressions
Driver analysis
Ability to interpret models with a decision‑making mindset.
Data Integration & Analytics Mindset
Integration of research data with internal data, media data, CRM, and digital analytics
Visualization & Insight Storytelling
Ability to turn complex analysis into clear, actionable storytelling
Excellent command of dashboards, data visualizations, and executive presentations
AI Applied to Market Research
Ability to use Artificial Intelligence and Generative AI tools to support market research
Experience analyzing unstructured data (open ended responses, interviews, verbatim) through AI models
Proficiency in using AI to accelerate insight synthesis, reporting, and the formulation of initial interpretative hypotheses
Strong focus on methodological validation and human oversight to ensure rigor and reliability
Soft Skills
Strong business acumen and understanding of marketing and media dynamics
Excellent written and verbal communication skills
Stakeholder management and cross‑functional collaboration
Autonomy, proactivity, and impact orientation
Working conditions
Full Time
Duration
Permanent
The benefits of joining ING
In addition to being a part of a great team, working in a fun and innovative environment, we offer:
Super flexible smart working
Competitive base salaries and performance based bonuses
Diverse cultures & Innovative mindsets
International Environment
Commitment to sustainability
Lots of training development opportunities to help you grow
Lots of moments dedicated to physical and mental well‑being
A special day off when it is your birthday: we call it #doyourbirthday!
And of course we can’t forget: free water & coffee at the office! xjrgpwk
Our Commitment
Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
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