**Job Posting Title**
Digital PR Specialist
**The challenge**
An exciting opportunity has arisen to contribute to the Italy Marketing team at Haier Europe. The Company is part of Haier Smart Home, the number one group globally in home appliances and among the Fortune Global 500 Companies. Haier Europe is on a journey to achieve ambitious business growth and leadership objectives in the region - where it can count on successful brands such as Candy, Hoover, Haier, Rosières, GE Appliances and Fisher&Paykel; - and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.
We look for someone who lives the core values of the Haier’s attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking.
**What you will do**
The resource will work within the Marketing Italy Team and he/she will support the Digital Marketing Manager in the implementation of the digital strategy, translating it into a digital marketing plan, across all brands, according to the different business objectives or KPIs.
Specifically, he/she will be in charge of:
- developing Video, Content, and Social Media Marketing activities
- coordinating Social Agency for the Local S Editorial Plan
- updating the Web Product Catalogues on internal and external websites
- analyzing data and monitoring marketing campaigns
- optimizing channels and campaigns in order to achieve pre-set KPIs
- understanding the dynamics of a structured Digital Brand
- working closely with Brand Teams Digital PR/Influencer marketing campaigns
- supporting in Press Office activities
- developing different materials for the Amazon platform both in the Search and in the Display part
**What you need to succeed**
- Degree in Marketing (or similar)
- You have 3-5 years of experience in a similar role, focus on Digital PR activities
- You have a strong English
- You are proactive, with good relationship skills, likes to work in team, wants to grow and to learn every day
- You have a positive approach, assertiveness and empathy
Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.