ROLE: INTERNATIONAL MARKETING SPECIALIST
Base Protection is a leader in the production of safety footwear that combines innovation, comfort, and design. We operate internationally with the constant goal of improving the safety and well-being of people at work.
We are looking for a candidate to join the Marketing team; The selected candidate, International Marketing Specialist, will leverage their experience to support the development of B2B and B2C communication and promotional campaigns in line with the company’s strategies. The role will involve the execution, support, and coordination of Marketing / Sales activities, Trade Communication, and Merchandising, while also supporting the organization of national and international events and trade fairs in the personal protective equipment (PPE) sector.
The person hired will report to the Head of Marketing in a team of 6 people.
Main activities:
* Support the planning and execution of B2B and B2C communication and promotional campaigns aligned with company strategy.
* Coordinate marketing and sales support activities, including trade communication materials and merchandising initiatives.
* Support the organization and execution of national and international trade fairs and industry events (PPE sector).
* Track campaign performance and provide reporting and analysis to support continuous improvement.
Education
Academic / University degree in Marketing, Communication, or equivalent background
Languages
Full professional proficiency in English and Italian (native/C1/C2); an additional European language will be considered a plus
Experience
At least 5 years of relevant professional experience
Required skills
Technical skills
* Ability to develop and analyze KPIs and proficient use of Excel
* Proficiency in Microsoft Office applications (Word, PowerPoint, Outlook)
* Strong knowledge of ATL and BTL communication activities and POS materials
Soft Skills
* Excellent organizational and project management skills
* Strong verbal and written communication and interpersonal skills
Additional requirements
* Knowledge of graphic design software is a plus
* Willingness to travel nationally and internationally
Base Protection promotes an inclusive work environment, offering equal opportunities. All applications will be considered without any discrimination relating to age, gender, sexual orientation, ethnic origin, religion, disability, or any other personal characteristic.
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