PJob Summary: /ppThe Paid Media Manager will be responsible for developing and executing paid media strategies to drive customer acquisition, engagement, and revenue growth. The role requires a deep understanding of digital advertising and the ability to manage and collaborate with third-party digital agencies to achieve optimal campaign performance. The ideal candidate will have a strong background in digital marketing, with a focus on paid media in the mobile telecommunications industry. /ppStrategy Development: /ppCreate and implement paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic networks, affiliates) to align with business goals. /ppIdentify and leverage new opportunities in paid media to enhance customer acquisition and brand visibility. /ppEnsure all paid media efforts are aligned with the overall marketing strategy and brand messaging. /ppAgency Management: /ppserve as the primary point of contact for third-party digital agencies, overseeing their work to ensure alignment with company objectives. /ppProvide clear direction, feedback, and expectations to agency partners, ensuring campaigns are executed effectively and within agreed-upon timelines. /ppRegularly review agency performance, campaign metrics, and deliverables, and conduct quarterly business reviews to assess and optimize agency contributions. /ppCampaign Management: /ppOversee the planning, execution, and optimization of paid media campaigns, including budget management, targeting, creative development, and A/B testing. /ppMonitor campaign performance, making data-driven decisions to enhance ROI and achieve KPIs. /ppCollaborate with internal teams to develop compelling ad content and optimize landing pages to improve conversion rates. /ppAnalytics Reporting: /ppAnalyse campaign data to generate actionable insights and recommendations for continuous improvement. /ppPrepare detailed reports on the performance of paid media campaigns, highlighting successes, challenges, and areas for optimization. /ppPresent campaign results and insights to internal stakeholders, including senior management. /ppBudget Management: /ppManage the paid media budget, ensuring efficient allocation of resources and maximizing return on investment. /ppTrack and report on media spend, making adjustments as necessary to align with campaign goals and market conditions. /ppCollaboration Leadership: /ppWork closely with cross-functional teams (national and international), including product marketing, sales, and customer insights, to ensure paid media strategies support broader business objectives. /ppProvide guidance and mentorship to junior team members, fostering a collaborative and high-performance work environment. /ppExperience: /ppMinimum of 4-6 years of experience in paid media management, with at least 2 years of experience managing third-party digital agencies. /ppStrong understanding of the mobile telecommunications industry, including consumer behavior and digital trends. /ppProven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results. /ppTechnical Skills: /ppExpertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools. /ppProficient in analytics tools such as Google Analytics, Data Studio, and other performance reporting platforms. /ppExperience with CRM and marketing automation platforms is a plus. /ppSoft Skills: /ppExcellent communication, negotiation, and interpersonal skills. /ppStrong project management abilities with a focus on detail and deadlines. /ppAbility to thrive in a fast-paced environment and manage multiple projects simultaneously. /ppProactive, results-oriented, and able to work both independently and as part of a team. /p