4034: Italy Field Marketing (Marketing Specialist)Title : 4034: Italy Field Marketing (Marketing Specialist)
About the opportunity
As a Team Lead Consultant, you will be responsible for developing and implementing integrated marketing programs to support brand advocacy and demand generation for Avanade in the mid market in Italy/Poland. You will be involved in every facet of the marketing mix, taking global propositions to our clients. You will execute local events, externalmunications, and regional digital strategy. This also includes end-to-end marketing journey mapping and activities that target prospects and current clients to generate new business opportunities, support pipeline growth and assist sales in building client relationships.
What you will love doing
1. Planning, managing and executing customer-specific programs ( events, campaigns, social media, Executive Briefing Center) for long-term relationship building, cross-selling and/or up-selling
2. Identifying target accounts and solutions, positioning Avanade as the Microsoft technology consulting leader.
3. Promoting teamwork and coordination between marketing and different functions/geographies to promote strategic alignment, message consistency, and budget efficiency
4. Tracking marketing campaign finance and performance effectiveness, providing rmendations for action if needed, and contributing to knowledge sharing of information with other groups
5. Providing guidance and direction to support local programs - driving account research, events, content marketing, partner marketing or other lead-generation initiatives
6. Executing detailed project plans, timelines and schedules to ensure effective planning and efficient resource utilization
7. Measuring and analyzing the effectiveness ofmunications, marketing campaigns and initiatives
8. CRM, email marketing and digital content management
What skills/experience?
9. 3-5 years of marketing experience, preferably in the IT/Services industry
10. Experience in various facets of marketing, including brand awareness, demand generation, digital marketing (including advertising, Social, Paid Social), events, PR, direct mail and telemarketing
11. Experience of working in a B2B marketing environment, including working closely with direct and indirect sales teams
12. Passionate digital marketer who has experience in marketing automation, data and insights, measurement and reporting and content development
13. Knowledge of localizing and implementing marketing campaigns
14. Successful track record of designing and implementing marketing campaigns targeted at large enterprises
15. Knowledge of specific industry verticals and experience in PR and copywriting skills will be an advantage
16. Advanced experience interacting directly with customers in a marketing capacity is a plus
To be filled by recruiter
About Accenture
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Pari opportunità
Accenture attua una politica di pari opportunità e accoglie le candidature provenienti da tutte leponenti della società senza operare alcuna discriminazione in base a razza, religione o convinzioni personali, origine etnica o nazionale, disabilità, età, cittadinanza, stato civile, inclusa convivenza di fatto e unione civile, orientamento sessuale, identità di genere, o qualsiasi altra condizione applicabile tutelata dalla legge. Job ID R00266211