YAM112003 is looking for a Head of Digital to develop and execute digital strategies for our clients across the Italian and international markets. This role will be the key reference for digital marketing, multichannel strategies, media planning, consumer journey analysis, and data-driven marketing, driving innovation in digital communication and multimedia content.
Responsibilities :
* Develop and oversee integrated digital strategies for brands, ensuring seamless coordination across media, content, and platforms.
* Support creative teams in developing engaging and innovative digital-first ideas and experiences.
* Manage multichannel digital campaigns, optimizing performance across paid, owned, and earned media.
* Analyze consumer journeys, identifying key touchpoints to enhance engagement and conversion.
* Leverage data insights to refine targeting, content creation, and campaign effectiveness.
* Research and scout emerging digital trends, technologies, and platforms to enhance client strategies.
* Manage relationships with digital partners, media vendors, and tech providers, ensuring best-in-class solutions.
* Act as a strategic consultant for clients, providing guidance on digital transformation, media investments, and growth opportunities.
* Contribute to pitch development and new business initiatives, helping secure new clients and expand existing accounts.
Requirements :
* 7+ years of experience in digital marketing, media strategy, and multichannel campaigns, preferably in an agency setting working with leading brands across different industries.
* Proven experience in overseeing complex digital ecosystems, managing multi-market and multi-platform strategies.
* Expertise in paid media management, including budget planning, optimization, and reporting for Meta Ads, Google Ads, LinkedIn Ads, and programmatic campaigns.
* Hands-on experience with data analytics, and digital marketing tools.
* Demonstrated success in leading digital transformation projects, helping brands optimize their digital presence and communication strategies.
* Proven track record in client pitching, contributing to successful new business wins and long-term client relationships.
* Excellent use of Excel and PowerPoint.
* Fluent in English, with excellent communication and presentation skills.
* Leadership and team collaboration, able to work cross-functionally with creatives, strategists, and media specialists.
* Resilience under pressure, able to manage multiple projects, stakeholders, and deadlines effectively.
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