Department: 16-895 - Marketing - Marketing
Location: Italy - San Michele Salentino
DescriptionWhy Join DAZN Bet? At DAZN Bet, we are redefining the betting and gaming experience by combining world‐class sports streaming with innovative wagering products. As part of the DAZN ecosystem, we deliver a premium, interactive, and engaging platform for sports fans across regulated markets. Italy is a key strategic market for DAZN Bet, and this role offers a unique opportunity to lead VIP engagement and CRM strategy, delivering exceptional experiences for our most valuable customers while driving sustainable growth.
The RoleWe are looking for a VIP Manager – Italy to lead the strategy, execution, and optimisation of VIP customer engagement across sportsbook and casino.
You will own VIP communications and CRM strategy in the Italian market, driving retention, player value, and first‐time depositors (FTDs). This is a hands‐on leadership role, working cross‐functionally with Marketing, Product, and Analytics to embed CRM within DAZN Bet's commercial strategy.
What You'll Be Doing
Own and deliver the VIP CRM strategy across sportsbook and casino in Italy
Manage direct relationships with VIP customers, ensuring a high‐touch, personalised experience
Define and execute promotional and bonus strategies to maximise retention and customer value
Identify and deliver tailored rewards, including gifts, prizes, and exclusive experiences
Own the setup and execution of CRM communications across channels (email, push, in‐platform) using Optimove
Develop targeted segmentation strategies to personalise campaigns and improve engagement
Drive activity, retention, and lifetime value through data‐driven CRM initiatives
Monitor and report on campaign performance, optimising based on insights and results
Lead continuous testing and experimentation across messaging, offers, and campaigns
Partner with Country, Product, and UX teams to optimise key funnels (registration, KYC, deposit, conversion)
Ensure all activity aligns with Responsible Gaming and regulatory requirements
What You'll Bring
Minimum 5 years' experience in the Italian iGaming or sports betting market
Strong experience managing VIP customers with a deep understanding of retention and engagement strategies
Proven expertise in bonus management and promotional mechanics for high‐value players
Hands‐on experience with CRM tools and campaign execution (Optimove strongly preferred)
Deep understanding of segmentation, personalisation, and lifecycle marketing
Proven track record of driving retention, player value, and profitable growth
Strong commercial mindset with focus on NGR, LTV, and sustainable performance
Established network of VIP customers (highly advantageous)
Analytical mindset with the ability to interpret data and optimise campaigns
Passion for sport and betting, with a strong understanding of player behaviour
Ability to operate in a fast‐paced, performance‐driven environment
BenefitsBenefits include access to DAZN, lunch vouchers, free coffee and snacks, family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
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