Integrated Communication Senior Manager PharmaHUMAN VALUEManager / Team Leader Our Client is one of the leading biopharmaceutical companies focused on the development of innovative therapeutic solutions. Role The Integrated Communication Senior Manager reports to Head of Marketing & Trade. You are responsible for the planning, coordination, and execution of integrated communication and media campaigns based on strategies and plans defined by the Brand Positioning & Communication Team focus on several products and channels of an important business unit. You will manage your own digital marketing team. Main responsibilities : Oversees the development of Marketing promotional materials based on Marketing brand campaigns, adapting them to the specific requirements of each channel conveying the intended messages defined by Brand Positioning & Communication; Based on Marketing Plan defined by Brand Positioning & Communication Team, implements and monitors media campaigns across various channels, optimizing execution for maximum effectiveness; Carries out data-driven analyses of media & digital campaigns to optimize effectiveness and meet brand objectives, in accordance with Brand Positioning & Communication Team; Tracks and reports campaign performance using analytics tools; Oversees SEO execution based on predefined content strategies, supporting website optimization activities; Supports Brand Positioning & Communication Team in cross activities related to social media properties and websites for Primary Care Brands; Implements communication activities to enhance the visibility of company and brand projects to both internal and external stakeholders; Coordinates with external agencies and internal teams to guarantee smooth execution of media & digital projects; Manages and supervises the team dedicated to digital and graphic design, guiding it through a continuous coordination activity towards the defined objectives; Proactively interacts with Drug Safety in reporting suspected adverse reactions; Supports compliance with data privacy regulations (GDPR, CCPA) in all digital marketing activities; Knows the legal, deontological and business rules that govern the activities for which they are responsible, and act in accordance with them. Main requirements Bachelor's / Master's degree in Economics or scientific disciplines; Experience in a similar role, preferably in the pharmaceutical / life-science or FMCG or Consumer sectors; At least 7 / 8 years of extensive work experience within a digital / marketing department; Fluent English and good knowledge of major IT tools and applications; Excellent knowledge of social media, content marketing, online adv tools and data analysis; Interest in following the new trends of e-commerce, technology and digital marketing in general; In-depth knowledge of individual social channels and best practices for building and monitoring their performance; Knowledge of the main productivity and collaboration tools (Google Workspace, MS Office). J-18808-Ljbffr J-18808-Ljbffr