Ph3Overview /h3pbWe are hiring! /b Siamo bSnaitech /b, uno dei principali operatori di gioco legale in Italia. Abbiamo sedi in Italia e all’estero. Nel nostro Gruppo rientrano diverse realtà, tra cui bEpiqa /b, bSnai Rete Italia /b e bGiobet /b, focalizzate sulla raccolta del gioco pubblico e legale in Italia. /ppbLocation: /b Rome, Milan, Porcari (LU) /ppbAbout Us /bbr/Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market. /p h3Your team /h3 pThe Customer Value Management mission is to maximize the lifetime value of Snai’s Online customer base through engagement and promotional strategies tailored to different segments, and by delivering a seamless and engaging customer experience across all touchpoints, while providing actionable business insights and ensuring robust data governance for the online domain. /p h3Your role /h3 pAs bCVM Early-Life Reactivation /b bAssociate Manager /b, you will be responsible for driving initiatives that engage and activate newly acquired Snai Italy customers during the critical first 4–8 weeks of their lifecycle, while also developing and implementing strategies to stimulate and keep engaged reactivated customers. You will execute targeted multichannel campaigns, personalize communications and offer based on customer behaviours, and continuously monitor engagement and transaction metrics to identify opportunities for optimization. You will collaborate closely with Marketing, Product, and Analytics teams to ensure seamless onboarding, early retention, and effective reactivation, contributing to the overall growth of customer lifetime value and loyalty. /p h3What You’ll Do /h3 ul liDesign and manage early-life customer journeys to ensure new customers are effectively onboarded and engaged during the first 4–8 weeks of their lifecycle. /li liPlan, execute, and optimize multichannel campaigns targeting both newly acquired and dormant customers. /li liDevelop personalized communications and offers tailored to customer behavior, preferences, and lifecycle stage to maximize activation and re-engagement. /li liMonitor customer engagement and transaction metrics to track campaign performance, identify trends, and provide actionable insights for continuous improvement. /li liSupport testing and iterative campaign improvements to enhance early engagement, retention, and reactivation effectiveness. /li liCoordinate engagement initiatives for reactivated and newly activated customers, including targeted promotions, reminders, and incentive programs. /li liProvide regular reporting and analysis on early-life engagement, onboarding success, and reactivation performance to inform strategic decision-making. /li liContribute to the development of customer segmentation strategies to better target and stimulate specific customer groups. /li liEnsure alignment of campaigns and initiatives with overall business objectives, economic feasibility, and CVM strategy. /li liCollaborate with Marketing, Product, and Analytics teams to refine messaging, incentives, and customer experiences across all touchpoints. /li /ul h3What You’ll Bring /h3 ul liProven experience in early-stage customer engagement and retention, ideally in online services or digital consumer environments. /li liStrong analytical skills, comfortable working with data to monitor KPIs, evaluate campaign effectiveness, and support segmentation strategies. /li liExcellent executional skills, managing multichannel campaigns (email, push, SMS) with accuracy and attention to detail. /li liCollaborative mindset, able to work effectively with cross-functional teams and proactively suggest improvements to onboarding flows and reactivation initiatives. /li liDeep understanding of compliance and customer trust, ensuring all activities align with regulatory guidelines. /li liHands-on experience with CRM operations and CRM platforms/tools to manage customer journeys, campaigns, and segmentation effectively. /li liiGaming sector knowledge, including understanding of customer behavior, trends, and best practices. /li liProficiency in Italian and English, both written and spoken. /li liMaster’s degree in business administration, marketing, or a related field. /li /ul h3Why choose us /h3 ul liPermanent contract with Hybrid Work. /li liA dynamic environment within the world’s largest online gaming group. /li liOpportunities for learning, growth and cross-country collaboration. /li liMeal allowance. /li liSupplemental Health Insurance. /li /ul h3Choose us also for /h3 ul liAn inclusive work culture and access to our Diversity Inclusion initiatives. /li liWell-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists. /li liLearning Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning). /li liParental Leave Packages offering additional financial and practical support. /li liVolunteering during working hours. /li /ul h3Much More About Us /h3 ul liHave a look at our amazing blog Inside: hear directly from our employees at the following link: Inside. /li liReviews and comments from our Glassdoor and Indeed pages. Put yours! /li /ul h3Cosa ti offriamo /h3 ul liUn ambiente dinamico ed internazionale /li liUn ambiente di lavoro inclusivo e la possibilità di partecipare a tutte le nostre iniziative focalizzate su Diversità e Inclusione. /li /ul pUnisciti a noi e facciamo la differenza insieme /p p#Snaitech #innovation #inclusion #people #talent #sustainability /p /p #J-18808-Ljbffr