OverviewAs a Demand Generation Partner, you will drive growth by integrating marketing, communications, and demand generation to build awareness and generate qualified leads. You will scale regional campaigns aligned to business goals, channels, and audience needs, blending digital and traditional tactics. Your work will support pipeline growth, collaborate with cross-functional partners, and optimize campaigns for measurable impact. This role offers a chance to shape messaging and demand strategies within a global, mission-driven water solutions company.Retribuzione / BenefitsDevelop and execute integrated campaigns that fuse strategic communications and demand generation to boost engagement, leads, and pipelineEnsure campaigns align with business goals, audiences, messages, channels, and measurable outcomesAdapt global campaigns for regional use while maintaining brand values and positioningLeverage digital and traditional channels with fresh, creative executionCoordinate with local steering committees and stakeholders to align initiativesDrive lead generation and pipeline contribution with measurable commercial impactTrack and optimize campaign performance to improve ROI and efficiencyRefine plans and investments to focus on high-impact activitiesLead strategic communications initiatives to strengthen brand positioning and support demand goalsCreate and manage campaign content across digital, print, events, and internal/external channelsSupport PR and media activities, including messaging for external/internal audiencesManage external agencies and partners to ensure high-quality executionCollaborate with regional partners on events and joint initiatives that generate demandResponsabilitàProven experience in strategic communications, demand generation, and integrated campaign managementB2B marketing experience preferredStrong analytical mindset linking marketing to business resultsExperience across digital and traditional marketing channelsExcellent project management and organizational skills with multiple prioritiesStrong stakeholder management and comfort with senior leadershipExperience managing external agencies and partnersExcellent writing and content development across multiple formatsStrong interpersonal and communication skillsExcellent English; Italian speakerExperience in or knowledge of the water treatment sector is a plusBachelor's degree in Marketing or related field5–10 years of relevant experience or equivalentRequisiti fondamentalihybrid work arrangement (2 days remote)
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