Description
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Sun World International is seeking a Retail Engagement Manager – Europe to strengthen and expand the company's retail footprint across key European markets. This position plays a central role in connecting Sun World's global marketing initiatives with in-market execution, ensuring that our premium fruit brands such as AUTUMNCRISP and Ruby RushTM achieve exceptional visibility, performance, and consumer engagement at the retail level.
The ideal candidate is a proactive and collaborative professional who understands both the fresh produce and retail environments in Europe, can navigate cross-cultural dynamics, and thrives on building strong partnerships with retailers, distributors and licensees.
Key Responsibilities
Retail Engagement & Relationship Management
* Develop and implement retail engagement strategies that align with Sun World's global marketing objectives and European market priorities.
* Build and maintain strong relationships with key retail partners, buyers, and category managers across multiple European markets.
* Support and expand Sun World's branded programs by working closely with retailers on in-store marketing, sampling, promotions, and merchandising.
* Collaborate with licensees and importers to drive brand visibility, shelf placement, and product differentiation.
* Coordinate and execute retail visits, in-store activations, and sampling programs to strengthen brand recognition and consumer connection.
* Track and report on retailer performance metrics, including store coverage, product placement and promotional outcomes.
Marketing Activation & Communication
* Partner with the Global Marketing team to adapt global campaigns to regional market needs, ensuring consistency with brand identity while addressing local retail dynamics.
* Manage execution of retailer-specific marketing programs, including point-of-sale materials, trade events, and seasonal promotions.
* Develop retailer and trade communication materials through platforms such as HubSpot CRM, newsletters, and Sun World's custom marketing databases.
* Gather and share market intelligence, including retailer trends, competitor activity, pricing insights, and consumer behavior across European markets.
* Collaborate with agencies and creative partners to deliver impactful, localized marketing assets for retail use.
Retail Insights & Reporting
* Maintain and update a retail engagement database with current information on store counts, assortment, and retail activity across markets.
* Conduct structured store audits and retail benchmarking to assess brand visibility and program execution.
* Prepare reports and insights on European retail performance to support global planning, campaign refinement, and licensee strategy.
* Identify new retail opportunities and recommend data-driven strategies for market expansion.
Cross-Functional Collaboration
* Work closely with Sun World's Licensing Management, Technical Services, and Quality teams to ensure an accurate and timely flow of information to retail and importer partners.
* Partner with internal teams to coordinate retail sampling, trade show participation, and industry event representation in Europe.
* Support local Field Days, licensee events, and retailer visits to enhance engagement with Sun World's varieties and programs.
Qualifications
* Bachelor's degree in Marketing, Business, Agriculture, or related field.
* Minimum 5+ years of experience in retail marketing, brand management, or customer engagement within the fresh produce or agri-food industry.
* Strong understanding of European retail systems, including major supermarket chains, importers, and distribution networks.
* Proven ability to manage cross-border projects and relationships across diverse cultural and regulatory environments.
* Excellent communication and presentation skills in English; proficiency in Spanish, Italian, French or German is valued.
* Ability to travel frequently (approximately 30% of the time) across Europe (Italy, Spain, UK, Germany & France) for retailer visits, licensee meetings, and trade events.
* Ability to travel to the US once per year. xivgfpx
WORK LOCATION/SCHEDULE
This person will work a hybrid schedule from our Gambettola office.