Ph3Summary /h3pExciting opportunity with Henry Schein EMEA as a Digital Paid Media Specialist, Europe. If you are familiar with PPC platforms, paid ads and HubSpot landing pages, then this is for you. The role can be located in Spain, Italy, Germany, France, Belgium, Netherlands, Poland, Czech Republic. /ph3Responsibilities /h3ulliSetup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.) /liliConduct daily performance monitoring of the EMEA PPC campaigns necessary optimisations (including bid strategy, keyword search term review, ad copy and asset testing, goal and objective, targeting, etc.). /liliDrive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates unlock opportunities with CSS. /liliPerform regular account audits in EMEA accounts to identify areas for performance improvement. /liliAnalyse campaign data to extract insights, trends, and actionable recommendations for the region. /liliCreate copies and assets for the PPC campaigns in any language needed, with the support of AI tools. /liliCollaborate with the Analytics team ensuring performance tracking of PPC Campaigns. /liliReport regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and learnings/conclusions of the PPC campaigns, with a vision of scaling best practices in the region. /liliSupport the integration of automation tools and AI-driven optimisation techniques. /liliContribute to SEO and website performance discussions where PPC overlaps with broader digital strategy. /liliAssist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement. /li /ulh3Qualifications /h3ulliMinimum 3+ years of hands‑on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor's Degree or global equivalent in Digital Marketing or a related discipline. /liliProven proficiency in Google Ads, Meta Ads, Microsoft (Bing Ads). /liliExcellent understanding of PPC campaigns (types, channels, structures, strategies). /liliExperience with Google Analytics, Google Tag Manager, and understanding of tracking setup for conversions and audiences. /liliExcellent analytical skills for data analysis and reporting. /liliExperience working with large-scale budgets and multi-country campaigns. /liliExperience with landing page creation in HubSpot or similar platform. /liliProficiency in ad copy and asset creation for PPC campaigns. /liliKnowledge of other digital channels (SEO, Social, Programmatic, Email). /liliGoogle Ads Certification is preferred. /liliStrong English communication skills – written and spoken fluency required. (other European languages is a plus) /liliAgency experience is an advantage (although not a requirement) /li /ul /p #J-18808-Ljbffr