PThe Lifecycle Marketing CRM Manager is a key position for managing existing customer communications based on their relationship/status, primarily in the email, mobile and in-platform channels. The ideal candidate will bring strategic, organizational, and technical skills to the role, as well as a passion for delivering best-in-class onboarding, upsell, cross-sell or retention communications to the customer database. Build personalized campaigns, leveraging data and user research to improve the user experience. This role encompasses a diverse range of areas, including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights. /ppResponsibilities: /pulliDevelop and execute lifecycle marketing strategies that increase customer engagement, customer satisfaction, and retention. /liliCreate and manage customer segmentation and targeting strategies to optimize the customer journey, ensuring that each segment receives tailored and relevant communication and offerings. /liliDevelop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages. /liliDevelop and execute SMS and in-platform notification campaigns to engage customers on the Bookmap platform. /liliBuild and maintain a deep understanding of customer behavior, preferences, and needs to better align the marketing strategy. /liliDevelop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience. /liliCreate and continuously optimize email marketing programs that leverage customer behavior data to drive revenue growth or prevent churn /liliMap Bookmap’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, expansion, and retention /liliBuild strategic roadmaps to achieve company goals, providing recommendations for optimizations as well as deploying new strategies for their email marketing program. /liliManage lifecycle campaigns from concept to production to analysis, including creative development, email development and QA, and deployment as well as reporting. /liliIdentify and pursue upsell and cross-sell opportunities. /liliCreate targeted marketing campaigns aimed at increasing customer lifetime value. /liliBuild strong relationships with key customer stakeholders to drive advocacy and referrals. /liliDefine customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals, and effectiveness /liliAnalyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.br/ /li /ulQualificationsulli+3 years managing email and in-app/push strategies and execution including: /liliLifecycle marketing creative/messaging strategy /liliAudience segmentation /liliAutomated flows (welcome series, cart abandon, post-purchase reminders, etc.) /liliPersonalization /liliData analytics and reporting /liliStrong understanding of customer behavior and segmentation. /liliExcellent communication and collaboration skills. /liliStrong analytical skills and ability to use data to inform decisions. /liliExperience with A/B testing and experimentation. /liliExperience driving up-sell and cross-sell programs from conception through implementation /liliIdeal experience in a brand direct-to-consumer or subscription business /liliExcellent written and verbal communication skill with strong attention to detail /liliProven track record of driving customer engagement, retention, and growth through effective marketing initiatives. /li /ulpWhat we offer /pulli100% remote work /liliPaid annual sick leave /liliCompensation of new equipment and software /liliSponsorship of training /liliA great international team and friendly environment /li /ul