Ulliyou will bring local marketing and trade initiatives to life, building consumer relevance and advocacy for the assigned brand. /li /ulpYou will embody the essence of your brand and help open the category to new audiences by creating unforgettable brand experiences. Key activities will include /pulliconducting brand education sessions /lilisupporting brand marketing activity and events /liliLocation /li /ulpThe role is based in Milan. A significant portion of the role will require time with customers to bring brand initiatives to life and may require a fair amount of travel, as well as evening and weekend work. /pulliContract type /li /ulpThe initial engagement will be for one year, and the resource will be hired through a temp agency (contratto in somministrazione). /pulliKey Responsibilities /liliBrand Education Mentoring /liliInspire and educate consumers and key trade partners /li /ulpbartenders, bar managers, mixologists) on brand heritage and values. Conduct masterclass, tastings and training sessions for trade, consumers, and opinion leaders /pulliTrade Activation /liliBuild and maintain relationships with on-trade outlets through /li /ulppromotions, staff training, and events. Collaborate with local teams to identify growth /ppbopportunities and enhance brand visibility. /b /pulliBrand Management Insights /liliSupport brand positioning activations, provide market intelligence and competitor analysis. Represent the brand to media partners, influencers and partners. /liliReporting /liliDeliver quarterly reports covering market trends, brand performance, and /li /ulpambassador activities. Share best practices with internal teams. /pulliSocial Media Networking /liliLead local social media efforts, ensuring a strong brand presence both online and offline. Engage with target audiences and maintain key industry relationship /liliEssential experience / background /liliWork experience in Sales and / or Marketing post University, or relevant University degree. /liliPrevious experience in luxury hotels, luxury cocktail bars, hospitality, or concierge services will be considered a strong plus. /liliA self-confident, outgoing individual who actively enjoys building strong relationships. /liliMaturity and professionalism - strikes an appropriate balance between leveraging conviviality and representing the brand and company in an appropriate manner. /liliA passion for the bar scene and mixology, and therefore can inspire and connect with the bar community. /liliA responsible attitude and approach towards alcohol. /liliDiversity Inclusion /li /ulpPernod Ricard is highly committed to equal employment opportunity and equal pay. We value diversity and solidarity within our organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talent, regardless of background (e.g., sex, gender identity or expression, race / ethnicity, national origin, sexual orientation, disability, age, and religion). /pulliJob Posting End Date /li /ulpb2025-05-28 /b /pulliTarget Hire Date /li /ulpb2025-07-01 /b /pulliTarget End Date /li /ulp2026-06-30 /p #J-18808-Ljbffr