Trade Marketeer Food Service
Apply locations: Remote, Italy | Employment type: Full time | Posted on: Posted 24 Days Ago | Job requisition id: Req-257990
As a Trade Marketeer in Italy, you will be responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the country.
You will serve as a key link between Core EMEA Marketing and local Sales Execution, ensuring alignment on key priorities.
Deep understanding of Business and Route to Market strategies is essential to support both Pull and Push initiatives.
What do you do?
* Ensure consistent deployment and execution of EMEA marketing campaigns and initiatives.
* Implement local campaigns in accordance with EMEA Marketing guidelines.
* Improve the effectiveness of all Sales Funnel steps to generate qualified leads.
* Enable and train the sales team in consultative selling to strengthen customer partnerships.
* Collaborate with the Marketing Manager and Country Sales Manager to build and execute PULL & PUSH trade marketing plans and activations in Italy.
* Contribute to the long-term Route to Market strategy and develop initiatives in focus segments.
* Coordinate the timing of launches and campaigns with customers and sales teams.
* Support the development of the country’s Annual Operating Plan.
* Identify opportunities to enhance customer engagement across regions.
* Stay updated on market trends, industry standards, and competitor activities.
What do you bring?
* A bachelor’s degree in Marketing, Marketing Communication, or Category Management.
* 3-5 years of marketing experience in the Foodservice sector within Italy; FMCG experience is a plus.
* Understanding of channels and customer needs.
* Ability to handle matrix organizations and strong negotiation skills.
* Fluency in English; knowledge of other European languages is beneficial.
* Excellent communication skills.
* Willingness to travel within Italy and to the Netherlands; flexibility is essential.
We offer a challenging role in a dynamic, growing organization in the food industry. We encourage growth and development, emphasizing our core values: Integrity, Teamwork, Inclusion, Drive for Results, and Empowerment. At Lamb Weston EMEA, when we see a potato, we see opportunities. What opportunities do you see?
About Us
We value ambition, initiative, innovation, and collaboration—both with international colleagues and partners across the supply chain. Our commitment to sustainability and social responsibility is reflected in our products and practices. We seek team players passionate about their work, responsible, and eager to contribute to sustainable growth, making us a better company for the environment, society, and our employees. We believe in growth—of our company and our people.
As we say at Lamb Weston: "If we see a potato, we see opportunities." What opportunities do you see?
J-18808-Ljbffr
#J-18808-Ljbffr