Job Description
Position: Trade Marketing Expert (Italy
)
Position Reports to: Senior Trade & Marketing Manager – Southern Euro
pe
Location: Milan, It
aly
Industry: FMCG – Healthcare / Be
auty
Role P
urposeThe Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy ch
annel.
This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out perfo
rmance.
Key Responsi
bilities
Distributor & Channel Partnership (Co
* re Focus)Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and
* executionSupport and guide distributor sales teams with trade marketing expertise
* and toolsCo-develop and implement customer and pharmacy activat
* ion plansEnsure excellent execution across the pharma/pharmacy channel and key
* accountsMonitor distributor performance and propose corrective actions whe
re needed
Trade Marketing &
* ActivationDevelop and deploy trade marketing plans adapted to the distrib
* utor modelLead in-store activations, POS materials, and visibility i
* nitiativesCoordinate product & brand launches and promotional cycles (canvass) with distributors and s
* ales teamsDeliver compelling sales support materials and pre
sentations
Promotions & Commercial
* ExcellenceDesign and manage consumer promotions (bundles, contests, spe
* cial packs)Drive promotional pack creation and assortment optimization in collaboration with
* distributorEnsure strong ROI and execution quality of all trade
initiatives
Market Insights &
* PerformanceTrack sell-in / sell-out performance and
* market dataConduct store checks, distributor reviews, and competi
* tor analysisProvide actionable insights to optimize trade strategy and acti
vation plans
Cross-functional
* CollaborationWork closely with Marketing, Ecom, Sales, Supply Chain, Business Analyst, Finance, and exte
* rnal agenciesPartner with distributor on forecasting and demand pl
* anning inputsCoordinate with regional teams to ensure consistency with
EMEA strategy
AI & Digi
* tal EnablementContinuously explore opportunities to improve efficiency and impact through automation and AI-supported d
ecision-making
Operati
* onal ExcellenceManage product coding, POS materi
* als, promotionsOversee supplier coordination (agencies, POS materi
* als, packaging)Ensure timely execution and delivery of all t
rade activities
C
andidate P
* rofile
Experience4–6 years in Trade Marketing / Marketing /
* Sales within FMCGExperience working with distributors or indirect sales models is
* highly preferredBackground in healthcare, beauty, or pharmacy channel is a
strong advantage
Skills
* & CompetenciesStrong commercial acumen
* and customer focusProven ability to work cross-functionally and influence externa
* lly (distributors)Excellent execution and project
* management skillsAnalytical mindset with data-driv
* en decision-makingAgility, ownership, and
* hands-on approachDigital curiosity and interest in AI-driven t
ools and
* solutions
EducationBachelor’s or Master’s degree in Marketing, Busines
s, or related f
* ield
Success FactorsStrong partnership with the Italian distribu
* tors and sales teamsExcellence in pharma
* cy channel executionAbility to translate strategy into high-imp
* act trade activationEffective use of data and AI tools
* to drive performanceMaintaining sustainable workload and collabora
tion within the team