Overview
The Senior Digital Planner will be the key point of contact for an important new client of the agency. The ideal candidate must be able to act as a consultant to the client, find opportunities to innovate and have the ability to manage day-to-day planning and analysis.
Responsibilities
* Act as Point Of contact for the client;
* Be responsible for client's budget and allocation;
* Assisting the digital media lead and supervisor in developing the best annual digital strategy and propose new activations;
* Produce digital media plans, including negotiation with key publishers;
* Oversees digital media campaigns set up, creative assets workflow and trackings;
* Monitor digital media campaigns performances and produce post campaigns reports / QBRs and detailed analysis;
* Keep track of Digital Media PO reconciliation process;
* Keep relationship with key media partners, internal stakeholders and scout new ones;
* Analyze research data and media/marketing information, share information with clients;
* Finding innovative digital solution must be a part of digital planning
Qualifications
* 4+ years of work experience in digital media planning - context of media agency
* Advanced used of Excel (PIVOT tables) and Power Point
* Good use of digital planning tools (Business Manager, GA, DV360, CM, SA360) Nice to have: Adbox;
* Italian native (mandatory) and English (B1 or more);
* Knowledge of all digital disciplines: Display, SEM, Social, Programmatic - Strong knowledge of Digital CTV / Video / Audio /DOOH;
* Team player;
* Attention to detail;
* Analytical and critical spirit;
* Priority management.
Additional information
* This opportunity does not provide relocation support.
* We take care of our talents and their wellbeing:
* Future of Work: flexible hours and smartworking 2 days a week
* Corporate benefit: a platform dedicated to our people full of offers, discounts and more
* Learning&Development: a tailored learning path, individual and needs based approach, always on!
* Corporate Wellness: free access to online training classes for your physical and psychological wellbeing
* Find more about Publicis Groupe Italy and our values on our official IG page here.
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