Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach, and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future. If you like challenges, out-of-the-box thinking and teamwork, there is an opportunity for you as we are looking for a highly motivated Marketing & Communication Manager.
MARKETING & COMMUNICATION MANAGER ITALY
Reporting directly to the General Manager, the Marketing & Communication Manager will oversee the development and delivery of the brand online and offline marketing to drive brand awareness, desirability, and sales performance. You will translate HQ strategic brand objectives into local brand plans for your market. This includes establishing a 360° marketing plan overseeing trade marketing, paid media, PR & influencers, events & sponsorships.
1- 360° Marketing Plans According to international Brand guidelines, develop a yearly marketing strategy that helps build the brand, reinforce the brand positioning, and drive traffic & engagement Define a yearly marketing plan covering: PR, Media, Events, Influencers & Sponsoring Lead and supervise the marketing team Manage ROI and effectiveness of marketing activities across business channels - being sell-out and profitability driven Define and respect all yearly marketing budgets Be the link between the TAG Heuer HQ and the market to broadcast reporting, optimize plans, identify opportunities and push campaigns further
2- Trade Marketing
Develop marketing materials and ensure consistent brand messaging across all the pos
Brief and define annual media plan with our media agency For each campaign, clarify the objectives and thus define the budget, the targeted population, the assets and the media used (Offline: OOH, Print / Online: Social media, Digital) Develop and implement creativesolutions to increaseawareness, drive traffic to store, and convert online drive and convert more visitors Monitor performance Optimize content, campaigns and key learnings
4- PR & Influencers
Grow the TAG Heuer’s PR share of voice Manage the PR Project Manager to write and distribute press releases, pitch stories to journalists, organize press conferences, and respond to media inquiries Identify, recruit, and nurture relationships with key journalists, key influencers and brand ambassadors to amplify our brand message and reach target audiences
Coordinate with high-end suppliersto bring premium and luxurious project, ensuring timely execution of various events Manage and oversee local Formula 1 Grand Prix activation, coordinating with HQ for seamless execution of marketing, logistics, and event management Ensure set-up and deployment of new partnership to maximize brand awareness, brand desirability and ROI
Lead budget presentations to the GeneralManager / HQ when it comes to Marketing Understand, monitor and report on the evolving competitive landscape Get consumer insights to extract learnings to help defining the CRM and trade strategies Be the expert of your market quantitative and qualitative monthly and quarterly brand performance report: consumer & competitive knowledge, 360 activations reports, best practices, media plan
Master degree in Marketing, Communication or Business Development ~8+ years’ experience in marketing, retail and/or digital ~ Fluent in English ~ Strong negotiation skills & Inspirational personality to drive projects ~ Strong planning and analytical skills ~ Experienced CRM and customer loyalty builder ~ Strong verbal and written communication skills ~ Creative and passionate about new trends in lifestyle & motorsport
📌 Marketing PR & Communication Manager
🏢 Tag Heuer
📍 Sant'Ambrogio di Torino