Le Marche: Macerata, Pesaro Urbino, Fermo, Ascoli Piceno, Ancona
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OUR WAYS OF WORKING
Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.
ABOUT THE ROLE
As the Business Manager On Trade in the area, you will be accountable for creating value through driving sales and developing strategic relationships with key customers in the area assigned. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s full portfolio presence in the Italian On trade. Your deep commercial knowledge, ability to develop strategic relationships and lead and inspire a Sales team will be key to your success in this role.
You will be responsible to deliver key revenue and commercial targets as determined by the Country financial plan.
You will build and maintain effective relationships with strategic customers for your channel.
You will be accountable for the implementation of the customer and shopper programs within your channel as agreed in the Country Integrated Activity Plan (IAP).
You will drive use of Commercial Excellence assets (e.g. Pictures of Success) and approach to activate our brands to influence consumers at the point of purchase.
You will identify opportunities for new business development and provide critical input into the development of category and channel plans.
You are an entrepreneur and a full portfolio thinker
You will drive a shared vision and winning team spirit among the sales teams
This role is varied and a large percentage of your time will be spent interacting with the local sales team’s members as well as key customers. xjrgpwk As a result, you can expect to be travelling extensively within your area in order to stay connected to all stakeholders.
KEY ACCOUNTABILITIES AND RESPONSIBILITIES
Deliver results and excellence in execution
Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
Deliver on Pictures of Success, temporary activities and new business targets
Deliver impact from channel and shopper marketing programs agreed in the Country IAP
Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business
Create effective long‑term relationships with strategic customers and key stakeholders to drive financial impact
Input into key decisions to ensure Bacardi’s Route‑to‑Market approach is optimized
Continuously work on maximizing the effectiveness and efficiency
Create a winning culture
Drive executional excellence through a strong, functioning and orientated agenda
Work close with the On‑trade Area Manager to build a shared sense of purpose among your teams
Align all employees behind the targets and create a passion for winning in the organization
Recognize accomplishments and behaviors in a timely manner
Ensure all employees have a knowledge of Bacardi history and culture
MEASURES OF SUCCESS
Performance: Achieve financial targets (revenue, profitability) vs. budget; Achieve Pictures of Success targets
Value share: Drive value share growth of key Bacardi brands in Key Accounts
Commercial scorecard: Achieve goals defined in Commercial Scorecard and Country Capability Action Plan
Customer: Achieve target customer satisfaction measures – Picture of succes
Employee engagement: Drive sustained improvement in engagement and enablement
Talent: Deliver against talent management objectives
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