Industry-Leading Digital Marketing Specialist Wanted
We are a forward-thinking organization with an international presence, actively engaged in the mechatronics sector for over 75 years. Our portfolio includes designing and producing volumetric pumps, proportional valves, and fluid control systems catering to industrial, food & beverage, automotive, and medical sectors.
We operate within complex B2B environments that are technologically advanced, with a company culture centered around continuous innovation, experimentation, and excellence. We are seeking a skilled Digital Marketing Specialist with substantial experience in communication and lead generation in B2B contexts.
This role offers a unique opportunity to become an integral part of our Marketing team, focusing on designing, executing, and optimizing digital activities for lead generation and brand positioning through content, campaigns, and automated tools.
Key Responsibilities:
- Create multichannel B2B content (landing pages, newsletters, social media content, etc.).
- Optimize content for search engines (SEO) and contribute to organic positioning.
- Design and implement lead generation campaigns (online and offline), aligned with a B2B funnel logic.
- Conduct interviews with clients and prospects to gather insights and strategic content.
- Work with and optimize CRM and marketing automation tools (e.g., HubSpot, Salesforce, ActiveCampaign or similar).
- Use AI tools and prompting techniques to support marketing activities.
- Monitor campaign performance and optimize based on KPIs.
- Collaborate with the sales team to ensure alignment between marketing and conversion.
Requirements:
- Degree and/or postgraduate qualifications/master's in Digital Marketing and/or Artificial Intelligence.
- At least 4 years of experience in similar roles, gained in international digital marketing agencies or in multinational companies in high-tech sectors.
- Experience in multi-country projects is a plus.
- Excellent command of English (minimum B2 level).
- Proficient in digital tools and performance analysis, with a strong data-driven mindset.
Benefits:
- The stability of an Italian company with international recognition in its reference markets.
- A stimulating and constantly evolving work environment, with high-impact and challenging projects.
- Lavoro da remoto: 1 day per week.