We are currently seeking a talented, entrepreneurial Performance Marketing Specialist (Biddable / Paid Media / SEA / PPC) to join our growing Paid Media team based in Milan.
The Performance Marketing Specialist will support in the development and execution of best-in-class strategies for all paid media activities (Search Engine Marketing / SEM, Paid Social and Programmatic) for brands in our portfolio. The ideal candidate is someone with at least 2 years of experience, an excellent analytical approach, and strong hands-on execution skills.
What you'll do :
* Autonomously manage multiple accounts giving input on the strategy (with support from the Head of the team) and owning the execution and adjustment of biddable media campaigns.
* Monitor performance and quality of paid media campaigns.
* Optimize campaigns in order to reach revenue and ROAS targets.
* Create and manage accurate reports on channel performance.
* Analyze reports and data to identify trends and optimization opportunities.
* Proactively contribute to the improvement of campaign performance, identifying potential problems related to campaigns and proposing and executing solutions.
* Take responsibility of the setup of new campaigns, driving quality control to make sure campaigns are published error-free.
* Stay up-to-date on new products, features, trends and techniques in order to propose the use of new tools / best practices where relevant.
What we’re looking for :
* Previous experience successfully managing SEM (Search and Shopping), Paid Social and Programmatic channels.
* Relevant experience in the Fashion E-commerce vertical is a plus.
* Strong analytical mindset and approach; ability to analyze and discuss data related to performance and campaigns.
* Knowledge and understanding of paid media technologies.
* Knowledge and understanding of online consumer behavior, the main KPIs used to track behavior along the customer journey, and how to leverage them to optimize online marketing activities.
* Excellent time management skills, with the ability to multitask and prioritize multiple work streams autonomously.
* Eager to work in a dynamic, fast-paced work environment.
* Fluency in both Italian and English.
What we offer :
* Benefits : lunch tickets, company laptop, discounts to our owned brands and brand partners, and additional perks in the form of local discounts and offers.
* Learning & Development Programs : continuous learning experience with TLG University and other projects.
* Be part of the young (31 on avg.) and international (30+ nationalities) #TLGpeople group and work in a dynamic and fast-moving environment.
Seniority level
Seniority level
Associate
Employment type
Employment type
Full-time
Job function
Job function
Marketing
Marketing Services
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