Job Title: Digital Product Marketing Strategist
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Synopsis: We are seeking a skilled Digital Product Marketing Strategist to lead the go-to-market strategy for our SDK product, driving engagement with our developer community and expanding our footprint in the SaaS market.
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About the Role:
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* Become a subject matter expert on the Beefree SDK, the market, and our customers, grounding your work in customer insights, competitor awareness, and deep product understanding.
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* Craft clear, differentiated messaging and positioning for the Beefree SDK. Beyond product launches, you will own the bigger story, connecting the dots between individual features and showcasing their value to our audience.
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* Lead product launches by developing thoughtful go-to-market plans that align Product, Engineering, Sales, and Marketing. You will ensure readiness across all customer-facing teams, coordinating releases and rollout approaches.
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* Partner with our Developer Advocate to co-create technical stories, identify pain points from the dev community, and produce content that resonates with technical audiences.
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* Measure and optimize GTM impact by collaborating with Product and customer-facing teams to track adoption and understand what resonates with our audience. You will use those insights to refine messaging, roadmap alignment, and campaign effectiveness.
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Why You're a Great Fit:
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* You have experience bringing SaaS products to market and can apply that expertise to help us grow.
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* Comfort with technical products and audiences. Maybe you've worked on a technical product, picked up technical skills in another role, or you're just endlessly curious and ready to learn.
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* Thrive at the intersection of teams. This role spans development, product, marketing, sales, customer support, and just about everyone else.
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* Strong project management skills. You'll be juggling multiple complex projects and tasks, prioritizing and keeping things on track.
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* Great communication skills. You have outstanding written and oral communication skills, are a skilled copywriter and proofreader, and aren't afraid of speaking to customers or prospects.
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Perks of Joining Our Team:
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* Remote flexibility. Work from various locations with flexibility that fits your lifestyle.
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* Competitive salary & incentives. Tailored to your experience and location, with incentives to reward your impact.
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* Professional development. Access industry-leading resources, tools, and events for growth and development.
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We value diversity and equal opportunities.
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This job description covers a wide range of skills and experiences. If it sparks your interest, we'd love to hear from you.
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