I am the Communications & Advocacy Manager Lancôme and I am responsible for the delivery of successful integrated communications through off-line brand events, press relationship building and online social engagement, influencer management developing a community with influencers/tribes. I own the connection to our consumers in the earned social media landscape, acting as the voice of the brand. KEY RESPONSIBILITIES: GENERAL - Develop integrated on/off-line communication and PR plans for my Brands in my Country working closely with the brand team - Orchestrate integrated communication campaigns:event planning, working with partners, trend features, designer coordination, look agreement, star products/trend feature. - Act as the voice and ears of the brand for my Country ensuring engagement through innovative and relevant content and in close collaboration with Digital Media and Content Manager. - Ensure Local Brand Ambassadors (Influencer, National Make-up artist) are following brand image guidelines during on/off-line exposure: - Define integrated on/off-line campaign activation calendar for my portfolio of brands and allocate budget for communication activities. - Develop product and brand awareness towards journalists, e-journalists, bloggers and influencers - Monitor product and brand press and media coverage across channels. - Act as a the spokesperson and the DMI contact for lead brands in my market - Consolidate communication engagement insights & audience feedback, produce reports to fuel relationships with press and develop events and campaigns working in close relationship with Media and Content - Monitoring and analysis of PR digital and print campaigns ON-LINE - Develop awareness and understanding of brand / product coverage on social media and monitor social media brand content.: - Define the brand earned social media and audience strategy & guidelines: - Allocate and execute budget for influencer marketing.: - Select Influencers working closely with CDO team and background check rules - Own relationships with influencer/ communities and select and approve content to be shared/published by Luxe on social channels including UGC, influencers and bloggers. - Submit products to influencers, bloggers and communities for ratings/reviews.: - Drive performance improvement of Influencers campaigns and content. - Report on Influencers campaign performance. OFF-LINE - Select content to be shared/published by the Brand for PR and events - Drive responses to press requests and product calls in. - Create all press releases (utilizing DMI assets when available). - Drive execution and coverage of for events.: - Co-developing influencers/swipe up assets suitable for retailers / retailer posts.: - Co-building of print and web media strategies APPLY NOW - Please visit "Your Application Space" to see the jobs you have already applied to. :