Overview Le seguenti informazioni forniscono una panoramica delle competenze, delle qualità e delle qualifiche necessarie per questo ruolo. In this role you will support the Trade Marketing and OT DX Managers in drafting the channel strategy for the OT channel across brands. You will lead segmentation and identify high‐potential POS and areas to inform GTM choices, while guiding the channel's commercial strategy and engagement rules. You will own channel insights, monitor sell‐in/sell‐out and promotions, and drive the implementation or optimization of digital sales tools. Your work will shape the picture of success and enable a data‐driven route to maximize channel performance. Benefits Lead channel insights and act as reference point for sell‐in and sell‐out analysis to explain performance and guide adjustments Lead channel research to identify gaps and opportunities; liaise with external providers (GFK, Circana, IRI, Nielsen) for ad hoc studies Support Sales and Revenue teams with data governance and WD listing/build‐up Monitor sell‐in/sell‐out prices and promo execution, ensuring leaflet compliance with commercial agreements Support NAM/Sales Director and GDO Manager in defining WD build‐up and monitoring listings Lead segmentation to identify most potential POS and areas (IDENTIFY) and define geographic focus for GTM Cluster potential POS by attributes to determine best targets for maximum potential Draft channel strategy with DX OT Manager and define picture of success (ENGAGE) and engagement levers Define commercial corridor with channel sales lead and identify POS upgrades needed to maximize sell‐out Co‐develop incentive plans with OT Manager and Sales channel lead Lead digital sales xrdztoy tools initiatives and optimize existing tools for better UX and ROI Responsibilities Proactive attitude Strong analytical skills Very good Office knowledge Good English knowledge Problem solving attitude Strong interpersonal skills; team player; ability to work under stress Knowledge of Nielsen/IRI data Experience in BTL campaigns and activation initiatives Budget management Education in Economics; 2–4 years in commercial/marketing role; experience in Research & Insight #J-18808-Ljbffr