Lifecycle Marketing StrategistJoin to apply for the Lifecycle Marketing Strategist role at Common Thread Collective.Job OverviewOur mission is to prove that anyone in the world below $15M can fire their agency tomorrow as no one can beat this value and service at this price. We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance.Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them even when uncomfortable.At least 2 years of hands‐on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.At least 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
Finish work to the fullest with quality and on time.Manage, align, and work with pod members (Growth strategist, Meta/Google/Channel Media Buyer, Creative Strategist).Maintain data integrity across Statlas and other tracking tools.Build an email forecast using the Prophet system, growth map, data analysis, and campaign alignment.Combine data analysis and client feedback to develop future strategic plans and adopt new tools.Implement CTC's email and SMS best practices, leveraging memberships, subscriptions, loyalty programs, pop‐ups, quizzes, cart drawers, upsell tools, direct mail, and more to impact retention metrics.Keep methodologies and processes up to date and managed throughout the