PJoin to apply for the strongHead of Category Marketing (Dirigente) /strong role at strongDiageo /strong /ppJoin to apply for the strongHead of Category Marketing (Dirigente) /strong role at strongDiageo /strong /ppGet AI-powered advice on this job and more exclusive features. /ppstrongContract terms: Permanentbr/strong /ppstrongLanguage Requirements: Fluent Italian and Englishbr/strong /ppstrongAbout Usbr/strongDiageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! /ppstrongJob Descriptionbr/strongstrongLocation: Milanbr/strongstrongContract terms: Permanentbr/strongstrongLanguage Requirements: Fluent Italian and Englishbr/strongstrongAbout Usbr/strongDiageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!brAt Diageo Italy we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy.brstrongAbout The Rolebr/strongAs Head of Category Marketing of this specific market—a globally significant business unit and key collaborator with our Global Brand Teams—you are the general manager of one of Diageo’s most culturally resonant and emotionally rich categories.brYou will lead with end-to-end accountability across a specific region, combining strategic clarity, creative excellence, and commercial performance. This is a business-critical role that requires bold ambition: to make this category the most loved and talked-about spirits experience across the region.brThis is a role for a leader who balances long-term brand building with short-term results, shaping iconic work that resonates locally while performing globally.brstrongKey Responsibilitiesbr/strongulliStrategic Ownership: Set the strategic agenda for the category in this specific region, unlocking brand-led growth while staying anchored in commercial field. /liliCommercial Category Leadership: Own the PL and pricing strategy, drive market share, and lead with insight to win at the point of purchase. /liliBrand Content Connections: Lead media and creative strategy with flair—delivering culturally magnetic content and building consumer love across every touchpoint. /liliTeam Agency Leadership: Inspire and align cross-functional squads and agency partners to deliver end-to-end marketing that is both effective and creatively world-class. /liliPortfolio Strategy: Shape the broader spirits portfolio with the MLT, ensuring consistency in how we win across occasions, formats, and consumer needs. /liliExecution Excellence: Focus resources on the biggest opportunities—delivering impactful, locally resonant activations with speed, precision, and agility. /liliCulture Shaping: Create emotionally meaningful brand experiences, driven by purpose, indulgence, and innovation. /liliLeadership Talent: Champion the growth of our marketing talent—coaching, mentoring, and improving on marketing performance across the team.br/li /ulstrongAbout Youbr/strongulliYou bring a general manager mentality with end-to-end ownership of marketing and commercial performance. /lili10+ years of marketing experience, ideally within premium spirits or FMCG, with a track record of building iconic brands. /liliProven success in managing across markets, functions, and agencies—comfortable leading complexity and unlocking clarity. /liliKnown for creative courage and a deep understanding of how to drive cultural relevance and brand fame. /liliAdept in modern marketing: media, digital, DDM, experiential, PR, and customer activation. /liliInsight-driven, consumer-obsessed, and commercially sharp. /liliA self-starter who thrives on pace, autonomy, and ownership. /liliStrong understanding of the Italian consumer, the media and cultural landscape. /liliRegional experience across the market or comparable multicultural markets preferred. /liliHighly effective in matrixed environments, influencing at senior levels and leading without formal authority.br/li /ulstrongWhat Success Looks Likebr/strongulliBusiness Impact: Sustainable growth in brand equity, share, and margin. /liliCreative Fame: Work that earns attention, builds culture, and wins awards. /liliLocal Relevance: Campaigns that connect emotionally and resonate deeply with consumers across the market. /liliMarketing Performance: Integrated execution that drives measurable business outcomes. /liliLearning Culture: Strategic bets that generate insights scalable across the broader business.br/li /ulstrongOur Offerbr/strongulliAn inclusive company culture that puts employees and their development first /liliA competitive salary with bonus and many benefits that suit your lifestyle /liliAn industry leading parental leave policy /lili…and of course, THE best colleagues!br/li /ulCelebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.brWe know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.brFlexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.brWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.brDon’t let anything stop you from applying!brstrongWorker Typebr/strongRegularbrstrongPrimary Location:br/strongTurinbrstrongAdditional Locations :br/strongstrongJob Posting Start Datebr/strong2025-07-09 /ph3Seniority level /h3ullih3Seniority level /h3Executive /li /ulh3Employment type /h3ullih3Employment type /h3Full-time /li /ulh3Job function /h3ullih3Job function /h3Marketing and Sales /lilih3Industries /h3Beverage Manufacturing /li /ulpReferrals increase your chances of interviewing at Diageo by 2x /ppGet notified about new Head of Marketing jobs in strongMilan, Lombardy, Italy /strong. /ph3Head of Consumer Connections (Dirigente Consumer Strategy, Media and Partnerships) /h3h3Chief Marketing Officer (SaaS revenue growth | Remote) /h3h3Director of Sales Marketing - METT Milan Torre Velasca /h3h3Marketing PR Executive - Hilton Lake Como /h3h3Consumer Marketing Manager - Male Grooming IIG (Italy, Israel and Greece) /h3h3Head of Consumer Connections (Dirigente) /h3h3Director, EMEA Alternatives Specialists Sales, Italy /h3h3Senior Marketing Manager w/ Account Management, pre-sales and post-sales in loyalty /h3h3Associate Director - Relationship Manager - Banking /h3h3Proposal Manager for Secondary MV Switchgears /h3h3Integrated Communication Senior Manager Pharma /h3h3Head of Revenue Growth Manager (Dirigente) /h3h3SME Proposition Manager - Channel Strategy /h3pWe’re unlocking community knowledge in a new way. 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