VIP ManagerDepartment: 16-895 - Marketing - MarketingEmployment Type: Permanent - Full TimeLocation: Italy - San Michele SalentinoDescriptionAt DAZN Bet, we are redefining the betting and gaming experience by combining world-class sports streaming with innovative wagering products. As part of the DAZN ecosystem, we deliver a premium, interactive, and engaging platform for sports fans across regulated markets.Italy is a key strategic market for DAZN Bet, and this role offers a unique opportunity to lead VIP engagement and CRM strategy, delivering exceptional experiences for our most valuable customers while driving sustainable growth.We are looking for a VIP Manager – Italy to lead the strategy, execution, and optimisation of VIP customer engagement across sportsbook and casino.You will own VIP communications and CRM strategy in the Italian market, driving retention, player value, and first-time depositors (FTDs). This is a hands‐on leadership role, working cross‐functionally with Marketing, Product, and Analytics to embed CRM within DAZN Bet's commercial strategy.What You'll Be Doing:
Own and deliver the VIP CRM strategy across sportsbook and casino in ItalyManage direct relationships with VIP customers, ensuring a high‐touch, personalised experienceDefine and execute promotional and bonus strategies to maximise retention and customer valueIdentify and deliver tailored rewards, including gifts, prizes, and exclusive experiencesOwn the setup and execution of CRM communications across channels (email, push, in‐platform) using OptimoveDevelop targeted segmentation strategies to personalise campaigns and improve engagementDrive activity, retention, and lifetime value through data‐driven CRM initiativesMonitor and report on campaign performance, optimising based on insights and resultsLead continuous testing and experimentation across messaging, offers, and campaignsPartner with Country, Product, and UX teams to optimise key funnels (registration, KYC, deposit, conversion)Ensure all activity aligns with Responsible Gaming and regulatory requirements
What You'll Bring:
Minimum 5 years' experience in the Italian iGaming or sports betting marketStrong experience managing VIP customers with a deep understanding of retention and engagement strategiesProven expertise in premio management and promotional mechanics for high‐value playersHands‐on experience with CRM tools and campaign execution (Optimove strongly preferred)Deep understanding of segmentation, personalisation, and lifecycle marketingProven track record of driving retention, player value, and profitable growthStrong commercial mindset with focus on NGR, LTV, and sustainable performanceEstablished network of VIP customers (highly advantageous)Analytical mindset with the ability to interpret data and optimise campaignsPassion for sport and betting, with a strong understanding of player behaviourAbility to operate in a fast‐paced, performance‐driven environment
BenefitsBenefits include access to DAZN, lunch vouchers, free coffee and snacks, family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.#J-18808-Ljbffr