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As the Digital Transformation Business Partner – Sales & Marketing (DTBP S&M) (f/m/d), you act as the strategic and operational link between Sales & Marketing and the Information Office for the successful digital transformation implementation. You translate commercial business needs into digital solutions, optimize end-to-end commercial processes, and support the adoption of key technologies such as CRM, marketing automation, customer data & analytics, pricing and trade promotion tools, and sales enablement platforms.
You serve as a strategic partner, process optimizer, effective implementer and change agent across Sales & Marketing and its cross-functional interfaces.
Align Sales & Marketing digital initiatives with the overall Digital Transformation Strategy and commercial priorities.
Identify opportunities to digitalize and streamline end-to-end commercial processes (e.g., Manage digital transformation projects from planning to delivery (scope, time, budget), ensuring strong collaboration with the PMO/Transformation Office and the Commercial Process & Project Manager.
Ensure a key user approach for relevant Sales & Marketing applications (UAT coordination, first-level support, functional analysis).
Support data governance for customer and commercial data (integrity, traceability, access control, audit readiness).
Ensure secure data collaboration with external partners.
Promote compliance, quality, safety, sustainability, and CSR guidelines.
Degree in Business Administration, Information Systems, Marketing, or related field.
Experience in digital transformation, business process optimization, IT/digital project management, and functional analysis.
Strong understanding of Sales & Marketing processes and enabling platforms (CRM, marketing automation, analytics). Project management expertise; agile certifications are a plus.
Fluent in English plus Italian or German.
A key role in the company’s digital transformation success.
Opportunity to shape the introduction of new technologies and commercial digital capabilities.
Training and development opportunities through the Loacker Academy.
Talent Acquisition
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