Creative director - cnh studios (marta)

Job Purpose
Scopra esattamente quali competenze, esperienze e qualifiche sono necessarie per avere successo in questo ruolo prima di candidarsi.
The Creative Director of CNH Studios is a visionary creative leader responsible for transforming CNH's creative capabilities and storytelling approach across all brands and corporate initiatives.
This role reimagines how a global industrial leader communicates by blending cutting-edge creative technology, authentic storytelling, and deep industry expertise to create content that is disruptive, memorable and drives meaningful business outcomes.
More than a traditional creative leadership position, this is a creative reinvention mandate that positions CNH Studios as the creative engine driving brand differentiation, customer engagement, and cultural relevance across agriculture and construction industries.
The Creative Director brings bold vision, technical innovation, and the ability to translate creative excellence into measurable business impact across all customer touchpoints, from dealers to end users.
Reporting directly to the Chief Communications Officer, this role provides strategic creative leadership while collaborating closely with Brand Marketing, Brand Communications, Corporate Communications, and Workforce Communications departments.
The position requires exceptional creative vision, technical expertise, and proven ability to lead creative transformation in complex B2B industrial environments.
Key Responsibilities
Creative Studio Vision & Transformation
Audio/Visual Production Excellence
Graphic Design & Art Direction
Copywriting & Content Excellence
Social Media Campaign Creative
Storytelling Innovation & AI Integration
Creative Agency Resource Planning & Management
Experience Required
Bachelor's degree in Creative Direction, Graphic Design, Marketing, Communications, or related creative field; Master's degree preferred
Minimum 15 years of progressive experience in creative leadership, with at least 8 years directing creative teams and creative strategy
Proven experience in B2B industrial, manufacturing, or technology companies with complex product portfolios
Demonstrated success leading creative transformation initiatives and implementing innovative creative technologies
Track record of creating award-winning creative work that drives measurable business results
Core Creative Competencies
Industry & Technical Knowledge
Preferred Qualifications
Leadership & Management Skills
Exceptional ability to inspire, mentor, and develop diverse creative teams including designers, videographers, copywriters, and producers
Proven track record building creative cultures that foster innovation, collaboration, and exceptional output
Strong collaboration skills with ability to work effectively across marketing, communications, and business functions
Executive Presence: Comfort and credibility presenting creative concepts to C-suite executives and senior leadership
Change Management: Experience leading creative transformation initiatives and organizational change within large enterprises
Technical Proficiencies
Creative Software Mastery: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Final Cut Pro, and emerging creative tools
AI Creative Tools: Experience with AI-powered creative tools including ChatGPT, Midjourney, Adobe Firefly, and other emerging AI creative platforms
Production Technology: Knowledge of camera systems, lighting, audio equipment, and post-production workflows
Digital Platforms: Understanding of content optimization for websites, social media platforms, e-commerce, and emerging digital channels
Project Management: Proficiency in creative project management tools and methodologies for complex, multi-stakeholder creative initiatives
Pay Transparency
The annual salary for this role is USD $180,****** – $241,****** plus applicable premio.
Actual salaries will vary and will be based on various factors such as skill, experience and qualification for the role.
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Benefits
Flexible work arrangements
Savings & Retirement benefits
Tuition reimbursement
Parental leave
Adoption assistance
Fertility & Family building support
Employee Assistance Programs
Charitable contribution matching and Volunteer Time Off
As an equal opportunity employer, we are committed to delivering value for all employees and fostering a culture of respect.
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