Brand Director / Head of Brand
American Giant Product Hub
Part-time · Remote
Giving a Product-Led Company a Coherent, Human Voice
American Giant Product Hub exists at the point where ideas become tangible. It is where concepts are tested, refined, and turned into products that are practical, well-considered, and built to be used—not just admired.
As our portfolio grows, so does the responsibility to make sense of it all: to explain not only what we offer, but why these products belong together under one name. We do not want to be a loose collection of launches; we want to be a brand with a recognizable point of view.
To guide that work with intelligence and care, we are inviting a Brand Director / Head of Brand to join American Giant Product Hub in a Part-time, Remote capacity.
Why This Role Matters
In a product hub, it is tempting to let features carry the story. But features alone do not build loyalty. Customers return when they recognize a certain attitude behind the things they buy—a sense of consistency, honesty, and intention.
This role sits at the heart of that recognition. As Brand Director, you will:
* Define how American Giant Product Hub speaks about itself and its products, across all touchpoints.
* Ensure new products feel like natural extensions of the brand, not disconnected experiments.
* Help teams make decisions that are not only commercially sound, but also aligned with who we say we are.
Your work will influence how clearly we are understood, how easily we are remembered, and how strongly people choose to associate with our name.
What You Will Lead1. Brand Platform & Narrative
* Clarify and refine the core brand foundation: purpose, positioning, values, and differentiating story.
* Develop a narrative framework that helps teams tell the story of American Giant Product Hub in ways that are consistent yet flexible enough for different products and audiences.
* Ensure that our story feels grounded in reality—anchored in what we actually make and how we actually operate.
2. Expression Across Products and Channels
* Oversee how the brand appears and sounds across product naming, packaging, web, content, and key communication materials.
* Partner with design and marketing teams to maintain coherence between visual identity and verbal tone.
* Create and maintain practical guidelines that support consistency without stifling creativity.
3. Strategic Input on Product & Portfolio
* Bring a brand perspective into discussions about new products, extensions, and portfolio architecture.
* Help teams understand how each product contributes to (or complicates) the story we are telling as a whole.
* Support decisions on which ideas to prioritize, and how to position them in relation to existing offerings.
4. Internal Alignment & Brand Culture
* Work with leadership and cross-functional teams to ensure the brand is understood internally, not just presented externally.
* Support internal communication that reflects the same clarity and tone we aim to present to the market.
* Act as a thoughtful reference point when teams face questions about fit, focus, or trade-offs that affect the brand.
What We Value in a Candidate
We are looking for someone who is as comfortable shaping language as they are discussing strategy—someone who can hold the long view while still engaging with practical details.
You may be a strong fit if you:
* Have significant experience in brand leadership, brand strategy, or related roles within product-led or multi-product environments.
* Are able to distill complex realities into clear, honest brand narratives without oversimplifying.
* Communicate with calm authority—listening first, then speaking with precision and respect.
* Enjoy collaborating with designers, marketers, product owners, and leadership, and can serve as a bridge between them.
* Possess a well-trained sense of what “feels on-brand,” and can explain that intuition in structured, helpful terms.
* Are comfortable working independently in a Part-time, Remote role, while remaining reachable, reliable, and engaged with key stakeholders.
Preferred Experience (Welcomed, Not Required)
We would be pleased to see:
* Experience with product portfolios that span multiple categories or customer segments.
* A background in guiding or commissioning creative work (visual identity, campaigns, content) across channels.
* Exposure to brand-building in both digital and physical product contexts.
These are advantages, not requirements. We are open to candidates with varied paths, provided they bring clarity of thought, strong judgement, and a steady approach to leadership.
How We Work: Culture, Flexibility, and Partnership
Part-time, Remote Flexibility
This role is designed for a senior professional who contributes most effectively with room to think, observe, and refine. You will have flexibility in how you structure your time, within agreed rhythms for collaboration and decision-making.
Respectful, Thoughtful Collaboration
At American Giant Product Hub, we value measured thinking and straightforward conversation. We prefer depth over noise, and honest discussion over performative agreement.
Influence Beyond Campaigns
Your impact will reach beyond marketing activity. You will help shape how the brand informs product choices, team behaviour, and the way we present ourselves in every context.
A Chance to Build Something Enduring
This is not about perpetual reinvention. It is about patiently building a brand architecture and voice that can hold steady as the business grows and evolves.
A Warm Invitation
If you are someone who takes brands seriously—not as decoration, but as the connective tissue between products, people, and decisions—we would be glad to hear from you.
If you find satisfaction in giving structure to complex portfolios, in helping teams express themselves with clarity, and in ensuring that what we say and what we do remain aligned, this role may feel like an excellent fit.
* This is an opportunity to help American Giant Product Hub become not just a place where products are launched, but a brand that people recognize, understand, and trust.