PGiunti Psicologia is part of the Giunti Psychometrics Group and a fbast-growing EdTech scaleup /bfocused on B2C education for mental health professionals. /ppWe are transitioning from an agency-based model to a fully in-house performance marketing approach and we are looking for a bPerformance Marketing Specialist. /b /p pbYour mission: /b /ppYou will grow and optimize our paid acquisition channel, improving the overall performance of our B2C e-commerce. You will focus primarily on Master's programs and on-demand courses. This is a mix of hands-on and strategic work. /p pbWhat you will do: /b /pulliManage and optimize paid campaigns, primarily on Google Ads and Meta Ads. /liliDevelop and manage hybrid funnels (lead generation + direct conversions). /liliMonitor and optimize core KPIs: CAC, ROAS, and paid-attributed revenue. /liliImprove conversion rates (CRO) on landing pages and across the customer journey. /liliDevelop and optimize marketing automation flows using Brevo. /liliWork on user reactivation, retention, and lost customer recovery. /liliScale budgets progressively based on performance and sustainability. /liliCoordinate with the technical team for tracking and analytics setup. /li /ulpbr/ppbProducts and funnel focus: /b /pulliPrioritize Master's programs and on-demand courses. /liliOther products are managed at the category level (webinars, short courses, etc.). /liliFocus on a mix of new acquisitions, retention, and lost user recovery. /liliStrong focus on B2C e-commerce. /li /ulpbr/ppbKey KPIs: /b /pulliCustomer Acquisition Cost (CAC) /liliPaid-attributed revenue /liliROAS by channel /li /ulpbr/ppbRequirements: /b /pulli3–4 years of experience in performance marketing within B2C/e-commerce /liliExperience in startup or scaleup environments /li /ul pbStrong hands-on experience with: /b /pulliGoogle Ads /liliMeta Ads /liliGA4 /liliCRO and funnel optimization /liliMarketing automation tools (e.g., Brevo) /liliStrong analytical and data-driven mindset /liliExperience in education, healthcare, or digital training is a plus /liliEnglish level: B2 or higher (interviews will be conducted in English), knowledge of Spanish is considered a plus /li /ul pbWhat we offer: /b /pulliFull remote role /liliA high-impact position with full ownership of performance marketing /liliDirect collaboration with the CEO and management /liliStartup speed combined with a large group structure /liliPerformance-based MBO bonus system /liliReal growth opportunity during a major scaling phase. /li /ulpbr/ppThe ideal candidate is respectful and collaborative and acts with honesty, transparency and consistency. /ppbr/ppExtra: Being based in Tuscany is a plus for occasional in-office collaboration. /p