PWe are looking for a Marketing Data Analyst to join our Marketing team in Milan and strongplay a key strategic role in data interpretation and advanced analytics /strong. /ppThis role willstrong work at the intersection of Marketing and Tech /strong, with the mission to ensure strongdata accuracy /strong, unlock strongactionable insights /strong, and support strongdata-driven decision /strong making across channels, brand partners and ventures.As a key analytical partner, you will manage tracking systems, improve the quality of data flows, and collaborate on advanced analysis, modeling, and visualization to optimize marketing performance and strategic outcomes. /ppstrongWhat you'll do /strong: /pullipEnsure the quality, consistency, and reliability of all collected data, and guarantee they’re correctly visualized across platforms (GA4, dashboards, BI tools) and ready for reporting needs. /p /li /ulullipMonitor tracking anomalies on GA4, escalate technical issues to the Tech team, and support their resolution. /p /li /ulullipConfigure and maintain custom GA4 reports to analyze website performance and user interactions (e.g., scrolls, videos, wishlists, product rankings) and extract strategic insights. /p /li /ulullipPartner with Brand Marketing and Channels teams to set up advanced analysis frameworks and test alternative attribution models. /p /li /ulullipResearch, propose, and contribute to the implementation of predictive models, including customer segmentation and behaviours, using machine learning and statistical algorithms. /p /li /ulullipCollaborate with Tech team to develop and manage customized dashboards, integrating GA4 events and performance metrics, to deliver deep insights into user journeys and conversion funnels. /p /li /ulullipEncourage data literacy through regular training sessions and process documentation/standardization. /p /li /ulpstrongWhat we're looking for /strong: /pullipstrong3+ years of experience in data analysis /strong, preferably in a marketing, e-commerce, or digital environment. /p /li /ulullipEducational strongbackground in Data Science, Economics, Data analysis, or related fields. /strong /p /li /ulullipStrong command ofstrong GA4 and digital analytics tools /strong; experience with BigQuery and Google Tag Manager is a plus. /p /li /ulullipFamiliarity with strongdata visualization and BI tools /strong (e.g., Power BI, Looker Studio, Tableau). /p /li /ulullipSolid understanding of marketing performance metrics, attribution models, and user behavior analytics. /p /li /ulullipProactive mindset, attention to detail, and the ability to translate complex data into actionable insights for non-technical stakeholders. /p /li /ulullipExperience with predictive modeling, statistical methods, and machine learning techniques is highly valued. /p /li /ulullipProficiency in Italian and English. /p /li /ulpstrongWhat we offer /strong: /pullipBenefits: monthly lunch tickets, company laptop, discounts to our owned brands and brand partners, and additional perks in the form of local discounts and offers. /p /li /ulullipLearning Development Programs: continuous learning experience with TLG University and The Breakfast Club projects. /p /li /ulullipBe part of the young (31 on avg.) and international (30 nationalities) em#TLGpeople /emgroup and work in a dynamic and fast-moving environment. /p /li /ul #J-18808-Ljbffr