Your privacy is important to us**DATE LIMITE DE CANDIDATURE**11 April 2026-23:59-UTC+01:00 heure d’Europe centrale (Rome)*WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.***ABOUT WFP** The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves. To learn more about WFP, visit our website: and follow us on social media to keep up with our latest news:, ,, ,,. POSITION TITLE: Global Marketing Coordinator, Search & Social ORG UNIT: Private Partnerships Division (PSP) DUTY STATION: Remote CONTRACT TYPE: Regular consultant DURATION: 11 months LINE MANAGER/SUPERVISOR: Global Marketing Specialist, SearchORGANIZATIONAL CONTEXT The United Nations World Food Programme (WFP) is the largest humanitarian organization saving and changing lives worldwide. WFP’s latest analysis shows 318 million people facing acute hunger – not knowing when, or if, they will eat again. The needs are immense, and that’s why the Private Partnerships Division (PSP) is investing in fundraising from individuals. WFP’s individual fundraising programme is the fastest growing among our peer set (IFL Forum) and with ambitious plans for the next strategy period, we aim to reach a cumulative income of USD 1.4 billion from 2020-2030. Unique in the sector, WFP fundraises globally from a centralized team that reaches hundreds of millions of people in 180+ countries. Our strategy is digital-first; we recruit supporters primarily through Meta, Google and TikTok, and provide a world-class supporter experience via email, SMS, What’s App, outbound telephone and social media. The programme is currently expanding to support six core languages: English, French, Arabic, German, Korean and Chinese.PURPOSE OF THE ASSIGNMENT This position sits within the Acquisition Team – a team of nine, primarily responsible for recruiting supporters through global paid media activity. The purpose of this new role is to support our two marketing channel specialists in the optimisation, technical and financial management of digital advertising channels: Meta, TikTok, Google, and Bing. You will receive 1:1 training and guidance from our in-house advertising experts and learn to optimise multi-million dollar advertising channels independently during their periods of leave or absence.KEY RESPONSIBILITIES Roles cover a wide range of tasks as required to deliver on the team’s evolving needs and ambitious fundraising targets. The list below is not exhaustive but great care will be taken to ensure a balanced workload. 1. Ad platform monitoring and troubleshooting •Monitor daily reporting to flag and resolve any data or performance issues. •Monitor campaign delivery to promptly spot and address ad rejections or other delivery issues. •Monitor tracking via pixels, Meta CAPI, TikTok events API and Google Enhanced Conversions. •Perform regular ad account health-checks and QA processes. •Monitor ad credit limits, POs and invoicing to ensure continuity of ad spend. 2. Hands-on campaign setup and execution •Complete campaign setups for seasonal and emergency search ad campaigns •Support the optimisation of budgets and bid strategies. •Perform regular CRM-based audience updates for targeting within the ad platforms3. Ad platform optimisation and best practices •Keep up to date with the latest ad platform changes, including testing Google’s betas, to continually update our best practices documentation and provide technical platform guidance for the team. •Support on the execution of AB testing within ad platforms. •Prepare and present BAU and post-campaign reporting to identify new learnings, insights and opportunities. 4. Collaboration with internal and external partners •Liaise with our partners at Meta, TikTok and Google on day-to-day issues like ad rejections and campaign delivery. •Support our internal team of campaign managers with questions or challenges regarding ad platform data, campaign execution, new features or platform changes. •Participate in regular meetings with Meta, TikTok and Google to collaborate on both day-to-day matters and wider, strategic AT THE END OF THE CONTRACT •Each advertising channel has performed in line with agreed fundraising targets. •The latest best practices are defined and followed across all channels. •Technical and performance issues have been promptly identified and resolved. •Strong relationships are in place with our partners at Meta, TikTok and Google.QUALIFICATIONS AND EXPERIENCE REQUIRED Education A first level university degree or higher. Work history Minimum 2 years of work experience in digital advertising Technical, hands-on experience in at least one of our advertising channels, and an eagerness to learn the others, is essential. Media agency experience is preferred. No prior fundraising experience is necessary. Technical skills Understanding of core advertising metrics Knowledge of Google Ads/SA360 Knowledge of Meta Ads Manager Knowledge of TikTok Ads Manager Familiarity with Tableau (or similar) Familiarity with AB testing Soft Skills Communication: you can turn complex topics into concise updates, always communicating openly and proactively. Technical aptitude: you enjoy diving into the technical aspects of advertising, learning new platforms and solving technical challenges. Organisation and prioritisation: you can reliably manage a high volume of tasks across different workstreams, with the ability to adapt and reprioritise your work flexibly in response to changes. Attention to detail: you’re thorough, methodical and meticulous in completing tasks like QA’ing and campaign optimisation to avoid errors. Collaboration: you’re a team player who fosters trust and builds strong relationships with team members and external partners.You’re available to work out of hours when occasionally required, for example in sudden-onset emergencies Languages Excellent command (C1 minimum) of English. Knowledge of our other fundraising languages (French, German, Spanish, Chinese or Arabic) is preferred.**WFP LEADERSHIP FRAMEWORK**WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.**REASONABLE ACCOMMODATION**WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact: **NO FEE DISCLAIMER**The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.**REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION***
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