Vhernier is a Milanese Company founded in 1984, is a leading Italian designer, manufacturer and distributor of high-end jewellery. It has been part of the Swiss Global Luxury Group Richemont since June 2024.
For our HQ in the city center of Milan, we are looking for a Strategic & Digital Marketing Specialist that will join the Vhernier Strategic & Digital Marketing Division.
In particular, the candidate will provide daily support to the Team, in the following activities:
Business and Product Analysis
* Own the preparation of monthly, quarterly, half-yearly and yearly Business Reviews, analyzing revenue performance by channel, geography, boutique, across product categories, collections, price segments. Identifying key drivers, risks, and actionable insights.
* Support collection development through analysis of historical performance, sell-in / sell-out data, and market trends.
* Develop, monitor, and maintain KPIs and management dashboards.
* Perform CRM analysis at boutique level to deliver insights through dashboards and reporting to support retail performance, clienteling effectiveness, and decision-making (monitoring data quality, segmentation, retention etc…)
Merchandising
* Develop and support merchandising strategies and analyses to ensure optimal product assortment by boutique, stock efficiency, and reduction of missed sales opportunities.
* Support stock replenishment and redistribution decisions across boutiques.
* Contribute to the launch and rollout of the Automatic Replenishment project, providing analytical and operational support.
Pricing
* Support the analysis of worldwide price positioning and contribute to periodic global pricing reviews.
* Assist in defining Recommended Retail Prices (RRP) across all product categories and markets, in line with target positioning and margin objectives.
* Monitor monthly exchange rate fluctuations and recommend adjustments to the International Pricing Matrix.
* Evaluate product positioning and pricing strategies through competitive benchmarking on key product lines.
* Perform periodic analyses on product contribution margins.
Educational background and Skills:
* Bachelor/Master’s degree in Business, Marketing, Finance or related field
* 2-3 years of previous experience, gained as marketing specialist would be appreciated
* Fluency in English and Italian
* Office Suite (Excel/PowerPoint/PowerBI)
* SAP knowledge would be a plus
Soft skills:
* Analytical skills;
* Detail-oriented and rigorous;
* Time management skills and ability to respect tight deadlines;
* Proactive with a solution/result-oriented attitude;
* Interest and passion for the fashion and luxury market; passionate digital native;
* Team working attitude