Pr & influence advocacy specialist – italy

PpAMOREPACIFIC Group is a leading Korean beauty company that operates over 30 brands in beauty, personal care, and healthcare. The company was founded in 1945 and is headquartered in Seoul, Korea. /p pAMOREPACIFIC walked the path of beauty one step at a time to achieve its mission of ‘We make A MORE beautiful world’. /p pOur dream and our mission ‘We make A MORE beautiful world’ and our belief that the world will become more beautiful when our unique beauty shines and brightens - this is the reason we are on this journey. We are committed to our five principles to realize this dream /p ul liCustomer First /li liBe the 1st and the Best /li liCollaborate with an Open Mind /li liRespect Differences /li liAct with Integrity /li /ul h3JOB TITLE: PR, Influence Advocacy Specialist - ITALY /h3 pBased in Milan, you will lead PR and influencer advocacy for the Italian market, reporting directly to the PR Influence Advocacy Manager based in Paris. You will be responsible for all AMOREPACIFIC brands (e.g., LANEIGE, Innisfree, Aestura), acting as a key bridge between European centralized strategy and local execution. You will play a critical role in enhancing brand visibility, driving media impact, and strengthening local relevance in Italy through strategic media relations, influencer partnerships, product seeding, and impactful events. /p h3Key Responsibilities /h3 h3PR Media Relations /h3 ul liDevelop and execute PR strategy for Italy /li liBuild strong relationships with Italian media /li liManage press materials and media communications /li liSecure high-quality coverage across key channels /li /ul h3Influence Advocacy /h3 ul liIdentify and activate influencers in Italy /li liLead influencer campaigns to enhance brand awareness credibility /li liTrack performance and optimize partnerships /li liPlan and execute product seeding strategies (media influencers), including gifting, tracking, and follow-up /li /ul h3Market Coordination /h3 ul liAct as main contact with local agencies /li liEnsure consistent brand storytelling across Italy /li liSupport and execute regional PR events and activations (press days, launches, influencer events, Sephoria etc. ) /li liCoordinate end-to-end PR event management, including guest targeting, logistics, and on-site execution /li /ul h3Performance Tracking /h3 ul liMonitor KPIs and campaign impact (ROI) /li liProvide actionable insights /li liTrack market trends and competitors /li liAnalyze seeding and event performance (coverage, engagement, ROI/EMV) and provide recommendations /li /ul h3QUALIFICATIONS EXPERIENCE /h3 ul li3–6 years of experience in PR, communications, or influencer marketing within the beauty industry /li liStrong knowledge of the Italian skincare and beauty market landscape /li liProven experience in managing media relations, influencer partnerships, and PR campaigns /li liFluent in Italian and English /li /ul h3Contract Type /h3 pFlexible – open to all type of contract arrangement. /p /p #J-18808-Ljbffr