Marketing Controller
Location: Cesena, FC, IT
Function/Branch: Finance, accounting and controlling
Type of contract: Permanent Employee
Our Company
Technogym inspires 70 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.
Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams. In that case, you have the right spirit to join Technogym because you have the IMBESTIO! You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy. Move with us for a better world!
Your Role
We are seeking a data-driven and proactive Marketing Controlling Specialist to join our Finance Team at Technogym HQ in Cesena (Italy).
In this role, you will support the Sales & Marketing Controlling Team by providing financial insights and strategic analysis to optimize marketing investments and drive profitable growth. You will be responsible for monitoring the full funnel performance - from lead generation to conversion rates and AOVs - evaluating ROI across different marketing activities and supporting the Sales Team both in HQ both in the subsidiaries.
Your Impact
- Drive value creation through performance-based marketing analysis
- Evaluate ROI by sources and campaigns, identifying opportunities for optimization
- Conduct variance analysis, profitability assessments, and marketing performance reviews
- Support the development of marketing dashboards and KPIs for strategic decision-making
- Monitor and report on sales and margin trends linked to marketing activities
- Lead and support the marketing budgeting and forecasting process
- Collaborate with subsidiaries marketing teams to align operational plans with financial targets
- Provide financial guidance to subsidiaries, ensuring consistency in local marketing expenditure reporting and accounting adjustments
About You
Ideally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical.
What you should bring:
- Master's Degree, preferably in Economics/Business Administration
- 3-5 years' experience
- Previous experience in accounting management and knowledge of accounting management principles
- Knowledge of marketing metrics
- Knowledge of SAP CO-PA
- English fluency (level C1 CEFR)
Technogym is an Equal Opportunities Employer
Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!