Job Summary
We are seeking an experienced Marketing Manager to lead our Automation strategy in Europe. This role requires a blend of technical understanding and marketing expertise to drive customer engagement, generate leads, and support business growth.
About the Role
This position will be responsible for developing and executing marketing strategies that effectively promote our Automation solutions. You will work closely with cross-functional teams, including sales, scientific marketing, and global marketing, to drive business results.
Key Responsibilities
* Define relevant customer segments, value propositions, and positioning and messaging for our Automation solutions.
* Lead go-to-market strategy for new product launches in Europe, coordinating with cross-functional teams.
* Develop and execute launch plans, including promotional activities, sales training, and customer education.
* Guide cross-functional country teams to ensure alignment of marketing efforts with business objectives.
Requirements
* Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
* Proven experience in product marketing within the industry with strong understanding of product lifecycle management.
* Excellent strategic planning skills to develop and execute effective marketing strategies.
* Strong project management and organizational skills.
* Ability to work independently and collaboratively in a fast-paced environment.
* Ability to travel, typically 25% of time.
What We Offer
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. This role is eligible for remote work arrangements, allowing you to work from home.
About Us
We are a leading provider of diagnostic tools and solutions, committed to improving patient lives through science and technology. Our team is dedicated to creating innovative solutions that address complex challenges.