Grand Events Marketing Lead
Dato l'elevato interesse per questa posizione, la preghiamo di candidarsi tempestivamente se il suo profilo è in linea con il ruolo.
Reports to: Grand Events Division Manager
Compensation package: the annual gross salary for this role is in the range of 34. €, plus welfare and other benefits
Role Overview
The Grand Events Marketing Lead is responsible for maximizing all marketing opportunities for the Castelli brand within the Grand Events Division. This role oversees strategy, planning, and execution across digital, on-field, and broadcast channels, ensuring Castelli achieves maximum visibility and impact at major cycling events. The role requires cross-functional coordination with internal teams, event organizers, and external partners.
Key Responsibilities
Develop and implement the marketing strategy, annual calendar, and tactical plans for the Grand Events Division and key individual events
Collaborate with the marketing teams of the Event Organizer, to maximize Castelli visibility across all channels, including digital, social media, email campaigns (DEM), event activations, announcers, on-field branding, and broadcast
Coordinate hospitality and promotional opportunities with the Castelli marketing team at each event
Ensure consistent brand visibility before, during, and after events, aligning internal teams and external stakeholders
Support Castelli subsidiaries and distributors in leveraging marketing opportunities in local markets
Provide organizational support to Castelli content creation, digital marketing, and social media teams
Serve as the primary press contact for each Event Organizer
Assist with on-field activation alongside the Castelli marketing team
Monitor marketing activities conducted by event organizers to ensure compliance xpavfwm with Castelli's contractual rights
Requirements
Fluent or a very good level in French (written and spoken) is a MUST for this role
Minimum of 5 years of experience in sports marketing
Strong written and verbal communication skills
Excellent project management skills with the ability to manage multiple stakeholders and timelines
Willingness to travel internationally up to 25% of the time
University degree in sports marketing, communications, or a related field
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