Experteer OverviewAs a Trade Marketing Specialist, you will define and steer the Stanley brand strategy in Italy, aligned with corporate product direction. You will manage product portfolios, launches, pricing, and promotions to grow profitability. You'll develop trade marketing plans, collaborate with sales and marketing, and present new products to key stakeholders. This role sits at the intersection of product and trade marketing, offering a tangible impact on market growth and brand adoption. Join a global, tech-driven team and help shape strategies across iconic brands while driving measurable business outcomes.Retribuzione / BenefitsOversee product lifecycle from launch to promotional strategyConduct market analysis to guide positioning and pricingCollaborate with sales and marketing for launches and enhancementsMonitor product performance and market trendsAnalyze pricing and profitability to optimize marginsDevelop and implement trade marketing strategies to drive salesConduct market research and competitor analysisExecute campaigns to increase brand awareness and product adoptionAlign company strategy with key customers and account plansMaintain clear stakeholder communication and ensure strong commercial materialsAchieve targets, drive growth, and identify new sales opportunitiesResponsabilitàExcellent analytical and communication skillsHigh self-motivation with ability to energize othersStrong communication skillsStructured way of workingFluent in English or near B2 levelProficient with MS Office (Excel and PowerPoint)Bachelor in Business Studies with focus on Marketing1–2 years of experience in Product Marketing or Trade MarketingRequisiti fondamentalimedicaldentallifevisionpaid time offdiscounts on Stanley Black & Decker tools
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