Ph3About MAF /h3pMAF is a leading company in digital advertising, designing the ultimate solutions to address the needs of advertisers and publishers in the Performance App Marketing industry. We have been ranked 6th and 3rd globally on the Appsflyer Performance Index and recognized by the Financial Times as one of the fastest‑growing startups in Italy (Top 10) and Europe (Top 100). /ppMAF’s mobile game publishing arm, bCiao Games /b, has been growing with increasing speed and is now looking for a UA Campaign Manager to drive user acquisition efforts, optimize performance marketing strategies, and contribute to the company’s continued growth. /ph3Role Overview /h3pAs a UA Campaign Manager in Ciao Games, you will be responsible for planning, executing, and optimizing user acquisition campaigns across multiple digital channels. You will work closely with marketing, data, and creative teams to maximize the efficiency and profitability of our campaigns. You will have the opportunity to analyze, strategize, and innovate in a fast‑paced, performance‑driven environment. /ph3Responsibilities /h3ulliPlan, manage, and optimize user acquisition campaigns across Meta, Google Ads, DSPs, OEMs, incent networks, and other paid media platforms. /liliMonitor key performance metrics (CPI, CPA, ROAS, LTV) and continuously optimize strategies based on data‑driven insights. /liliHandle budget allocation and optimization, ensuring maximum efficiency in spend and ROI. /liliConduct A/B testing on creatives, targeting, and bidding strategies to improve campaign performance. /liliUtilize MMPs (Singular, Adjust, Appsflyer, etc.) to track and measure campaign effectiveness. /liliWork with Looker Studio and data dashboards to provide transparent reporting on campaign performance. /liliUse BigQuery SQL to analyze large datasets for deeper campaign insights. /liliIdentify and troubleshoot tracking issues, traffic quality concerns, and performance fluctuations. /liliCollaborate with creative, product, and data teams to develop high‑performing campaigns. /liliStay updated on the latest user acquisition trends, ad monetization strategies, and digital marketing innovations. /li /ulh3Qualifications /h3ulliPerformance Marketing Expert – Deep understanding of CPI, CPA, ROAS, LTV and experience in optimizing acquisition campaigns. /liliData‑Driven Mindset – Strong analytical skills, ability to interpret campaign performance data and adjust strategies accordingly. /liliMedia Buying Experience – Hands‑on experience managing paid UA campaigns across Google, Meta, DSPs, OEMs, incent networks, and other performance marketing platforms. /liliBudget Management – Ability to strategically allocate and optimize budgets to maximize profitability. /liliTechnical Proficiency – Familiarity with MMPs (Singular, Adjust, Appsflyer), data visualization tools (Looker Studio), and automation/APIs for campaign reporting. /liliSQL BigQuery Knowledge – Comfortable working with large datasets to extract valuable insights. /liliProblem Solver – Proactive in troubleshooting tracking issues, optimizing workflows, and solving performance challenges. /liliCreative Thinker – Ability to test and iterate on ad creatives, targeting, and bidding strategies for continuous performance improvement. /liliCollaborative Approach – A team player who works well with cross‑functional teams (designers, analysts, developers). /li /ulh3Nice to Have /h3ulliExperience with IronSource LevelPlay, AdMob, and Unity Ads for ad monetization. /liliFamiliarity with automation tools and scripts for campaign management. /liliBackground in growth marketing, mobile gaming, or fintech industries. /li /ulh3What does it mean working at MAF? /h3ulliInternational Inclusive Team – Work in a dynamic, global environment with talented colleagues from all over the world. /liliGrowth Impact – Your contributions directly impact our company’s success, and you’ll have the opportunity to drive meaningful changes. /liliLearning Development – We offer a budget for training courses and industry events to keep you ahead of the latest innovations. /liliFlexibility Work‑Life Balance – Remote‑friendly environment with flexible working hours to help you perform at your best. /liliHealthy Lunch Well‑being – We care about our employees’ well‑being, offering healthy meals and wellness programs. /liliTeam Events Fun – Regular team‑building activities, retreats, and events to strengthen collaboration and have fun together. /li /ulh3Employment type /h3pFull‑time /ph3Seniority level /h3pNot Applicable /ph3Job function /h3pMarketing and Sales /ph3Industries /h3pAdvertising Services /p /p #J-18808-Ljbffr