About us:For 70 years, Diadora has been writing some of the most exciting pages of sport history.Headquartered in Caerano di San Marco (TV) Italy, it has made performance, quality, research and style the keyvalues for its sporting and lifestyle goods. Diadora was born in 1948 to spark, inspire and give voice to consumer.Serve them everywhere and anytime in sport, in lifestyle as well as in work through Brands founded on passion,authenticity, cutting-edge design and technological innovations.Today, the brand is present in more than 60 countries across the world and is continuing its expansion thanks to avast array of products, from footwear to apparel, that are centered on sport performance lines - with a specialfocus on running, tennis and soccer - and on fashion and style, with the high-end Heritage collection and the fresh and urban Sportswear line.
Main Responsibilities:We are looking for a brilliant and enterprising CRM Manager to join the Diadora team. This role is pivotal in managing our customer relationships and will collaborate closely with the e-commerce team, the marketing team, and external partners including agencies and developers.The ideal candidate will be in charge of the following activities:CRM Governance: Act as the internal custodian of the CRM system, managing database structure, segmentation logic, campaign history, and audience performance.Strategic Alignment: Ensure CRM activities are aligned with both e-commerce and marketing priorities. Participate in planning meetings to provide data-driven insights and ensure contact strategies remain consistent with the brand identity.Vendor Management: Manage operational relationships with external agencies and technical vendors. Translate internal requirements into clear briefs, validate strategic proposals, and monitor project progress.Performance Oversight: Monitor key performance indicators (KPIs) such as open rates, conversion, LTV, and purchase frequency. Produce and interpret reports to provide actionable guidance for internal and external stakeholders.Compliance & Data Quality: Oversee GDPR compliance, including consent management, opt-out procedures, and data retention. Monitor database quality and lead initiatives for data cleansing and enrichment.
Key Requirements:3-5 years of experience in CRM, email marketing, or marketing automation, preferably within e-commerce or retail sectors.Technical Skills: Professional knowledge of the Salesforce suite and at least one professional ESP.Analytical Mindset: Ability to read and interpret performance data, with a solid understanding of segmentation and deliverability.Communication: Proven ability to write clear technical briefs and effectively communicate with both technical and non-technical stakeholders.Regulatory Knowledge: Familiarity with GDPR requirements as applied to digital marketing.Soft Skills: Strong sense of ownership, responsibility for complex projects, and the ability to thrive in a dynamic, evolving environment.
Why work with us?This is an incredible opportunity to enter and be part of a dynamic Company that will be able to spark, inspire and offer an extraordinary experience in sports and lifestyle through passion, technological innovations and highest expression of craftsmanship.
You will have the possibility to learn, think and grow, expressing your own personality and talent.We are strongly convinced that diversity in all its forms – gender, age, race, nationality, culture, religious beliefs, sexual orientation, physical or mental disability – enriches the workplace. This is the reason why we are committed to building a diverse workforce.As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.