Context The Company & The Challenge Blue Lagoon Iceland is evolving.
We are transforming from a world-renowned single destination into a diverse hospitality group ( Blue Lagoon Group ) with a portfolio that spans luxury hotels, Michelin-starred dining, skincare, and adventure tourism in the Highlands.
We are building a Digital Growth Team —a specialized unit operating within the group to drive growth via digital channels.
We combine data, technology, and creativity to maximize both business value and end-user experience.
The Team & The Setup You will be joining a cross-functional Italian/Icelandic team.
We work remotely and on-site, blending the agility of a startup with the resources of an iconic global brand.
Our focus is pure Digital Marketing Growth: we experiment, we measure, and we optimize.
Experience Level: Mid-Level (2–3 years of experience) Role Overview: We are seeking a strategic specialist to own and elevate our retention ecosystem.
In this role, you will operate with a high degree of autonomy, managing the full customer lifecycle from initial lead acquisition to long-term loyalty.
You will serve as the bridge between data and creative, working closely with Brand Managers to ensure our communications are timely, relevant, and commercially effective.
Ideally, you are a professional who is organized, strategic, and focused on maximizing Customer Lifetime Value (CLV).
Your Duties: Platform Management: Serve as the primary administrator for our email marketing platform (Klaviyo).
You will be fully responsible for maintaining database hygiene, managing segmentation, and ensuring high email deliverability rates.
Automation Architecture: Design, implement, and optimize complex automated customer journeys.
This ranges from foundational workflows (e.G., Welcome series) to sophisticated cross-sell logic (e.G., tailoring offers based on browsing behavior).
Acquisition & Optimization (CRO): Manage on-site lead acquisition strategies, including the implementation of pop-ups and data capture forms.
You will run rigorous A/B tests to continuously improve sign-up rates and lead quality.
Campaign Orchestration: Partner with the brand team to execute tactical email campaigns.
You will ensure precise audience targeting, guaranteeing that the right message reaches the right segment at the optimal time.
Qualifications: Technical Proficiency: Proven experience administering Klaviyo (strongly preferred) or comparable automation tools (e.G., HubSpot, Braze, Mailchimp).
Commercial Acumen: A solid intuition for customer segmentation, cohort analysis, and conversion funnels.
You view automation as a revenue driver, building flows designed to convert rather than simply inform.
Strategic Autonomy: The ability to translate broader business objectives (e.G.,\ "Increase average purchase value by 10%\ ") into actionable technicalstrategies with low supervision.
Stakeholder Communication: Good communication skills are required.
You must be able to articulate complex segmentation logic and workflow strategies to non-technical stakeholders clearly and effectively.
Contract & Logistics Contract: 12-month fixed-term full-time contract with significant potential for extension or permanent conversion based on performance and project evolution.
Salary: Competitive, commensurate with experience.
Location: Milan office with required availability to travel to Iceland for workshops and team sprints.
Start Date: We aim to start as soon as possible but are happy to accommodate a standard notice period for the right candidate.
Language: Fluent English is a must; you will be communicating daily with international stakeholders.